Working as a commercial photographer in such a competitive world today setting yourself apart can be a challenge. When talking with other photographers and always being asked what do you do to separate yourself from the noise, I feel it’s your personal work that can really make a difference. Myself like many other photographers always have a running list of personal projects they are working on or would like to start. These are the sole vision of yourself that no one else can replicate! For me I love finding the humor in food and practicing lighting setups that I normally don’t work within to add a challenge and to see something different. With this personal project Transformation it was just that. I shot this idea a few years back and it still continues to draw new viewers in and enjoy looking at the series. It’s really exciting to see a project like this gain so much traction since shooting it and continuing to get myself and my work noticed.
APA is a great photo organization I belong to and they really showed an interest in my personal project, so much that they wanted to feature it! I was so excited to hear this I wasted no time coordinating for an interview and getting the photos to their designer. These moments really make what I do enjoyable and couldn’t see myself doing anything else.
If your just getting into the business I have to say stay hungry and shoot often!
Link to the online publication Spring Issue of APA Proof Sheet: https://issuu.com/apany/docs/proof-sheet_spring2016_single
Photo Organization APA: http://www.apany.com/