Diary of A Commercial Photographer: How I Got Started

Catchy title right?! :) I can’t say my post is actually from a diary but the idea of my real thoughts on the business in writing remind me of my diary I had when I was little. The "real deal" moments you had growing up that just had to get written down; documented, so you can look back and remember when… Since the recent closing of my college The Art Institute I know I won’t be able to visit the school and talk with photo students anymore. My post reflects my own experiences and opinions and were discussed with students at school.

 Food Photography by Food Photographer Felicia Perretti, New York, Chicago

I wanted to be a commercial photographer in 11th grade. I remember attending my local technical school that had an amazing commercial art program with the best teachers! They are still working there today and still inspiring students. They had a photo studio where I could shoot products, study advertisements, understand graphic design, and learn everything I could about photography. My first job at 13 was working at the local supermarket, so I was around food all day. Not a bad thing! :) When I would face off the shelves or be a cashier I would ring up items that had food photos on them. It was that moment I knew that’s what I wanted to do! I enrolled in college attending The Art Institute where it also had a commercial driven curriculum. During school I interned and assisted with commercial photographers in all genres and still came back to food photography.

Any advice I can give current photo students or someone looking to change careers, assist for as many currently working photographers as you can. This career is very much a learn on the job pace. You can’t just open shop without watching and learning from other pros, you are going to waste your time and money. The first impression you have on a potential client is your last impression so you want to make sure your best foot is forward. I know in today’s world everything is online where you can “learn.” There’s a huge difference in watching someone and actually being there and doing something, so don’t think there’s a quick fix or easy way out.

In addition to working under professional photographers you want to make sure and give yourself creative freedom. This is your career and it’s going to change a lot over time. You need to make sure and remember why your doing this in the first place. Let yourself be inspired by other photographers alive or deceased. Doing creative exercises like this will help you understand what you enjoy photographing. Have fun!