What a great time shooting with the In The Raw team! This concept was so fun incorporating identical cakes made slightly different using In The Raw products. Also we had the opportunity to work with talent posing as bakers. BLOC NYC was a great agency to work with and several models to choose from. There was great energy and discussions on set making the shoot a hit! In the end we walked away with a great variety in poses and expressions. Bringing ideas like this to life reminds me why I love what I do. Can’t wait to see this out in the wild.
It’s so exciting to be apart of a great community of women photographers working in the commercial field. I met Keren Sachs when she was at Offset and was wonderful to work with. She recently started TheLuupe which I’m so happy to be apart of! They recently featured me on their blog. You can see the whole interview here! https://theluupe.com/blog/2019/08/27/felicia-perretti-breaks-food-photographys-cliches-with-pure-imagination/
I recently got to work with CANTEEN on a Honey Nut Cheerios campaign, Director Etienne Proulx on the video side and myself on still photography worked to capture beautiful shots of the products. I was able to shoot beauty shots of their Honey Nut Cheerios in a branded environment. We had a hand model for the 2 days, who allowed for more dynamic shot options. In addition to shooting stills, we came up with really creative stop motion concepts, being playful with the cereal. This was a great job to be apart of, can’t wait to see this out!
Client: Honey Nut Cheerios
Studio: Be Electric http://www.beelectric.tv/
Set Build: Swell - Makoto Aoki http://swellnewyork.com/
It was great to be featured on Shutterstock’s lastest post about running a photography business. “It’s time to take your freelance opportunities to the next level. Check out tips from thirteen industry pros on how they run a successful photography business.”…
Shutterstock, “Each month we bring you the top inspirational images in Shutterstock’s collection. Explore new content and beautiful photographs in our March roundup.”
If there’s something I’m really passionate about in New York City it’s a good bagel! Once I came upon B.B.C.C. I knew I was hooked. I’ve had my fair share of bagels and hit up the “hot” spots but a true kettle boiled bagel was the answer. NYC knows that’s the only way to make a bagel and anyone that has had a bagel this was they wouldn’t forget it. Here’s a couple brief articles about the science of it:
I really am writing this because it was so exciting to work with them to create a amazing bagel piece I could use for my portfolio but something they could also use for their advertising. I arrived ahead of the shoot to sit down with the owner to discuss my idea and vision and to make sure he was on board. Once that was settled I had some interview style questions to ask that would be sliced over the visuals in the end. When we agreed on a date my team and I shot for the good first half of their shop being open capturing the beautiful kettle boil process, their coffee being made, some of their signature sandwiches, and of course the happy customers. It was all about the beauty in the food so we had our cine prime lens on the entire time. In addition to that we had a tungsten light back lighting the steam and certain shots. Also we staged some shots at the front of the store and incorporated the natural light coming in. It was a fun day and flew by! The final product came out great, see it in my motion portfolio
Happy New Year! 2018 was a great year filled with growth, challenges, and successes. Working as a commercial photographer has evolved over the last few years and will only evolve more aggressively with technology’s peak in the industry. It’s great to revisit past projects, and lost bids because you can see how the work has improved, what other skill sets have been gained, and others that may need work. This business is about constantly growing so any opportunity to improve a skill is a positive thing. Also traits fine tuned should be looked over and maintained.
Similar to my past blog series “Diary of A Commercial Photographer” I’m reiterating the same thoughts and ideas that go through my head from the beginning of my career to now. The wheels are always turning, sketches for the next project are always happening, and always making sure I’m relating to my audience. It’s important to build those relationships, and today those relationships are friendships. Whether I’m working with a art director, graphic designer, or stylist we come together to problem solve and make amazing art!
That is always my goal in my career and I can’t wait to see you in 2019
Get comfortable because marketing isn’t going anywhere. Beyond that you always want to be pushing the boundaries with your work. You cannot get complacent in this business or you will drown. I don’t want to scare anyone but you have to be on your toes always seeing what’s new out there, what you can be doing better or different. I feel that’s part of the fun! It keeps things exciting and it makes for a fulfilling career. This industry is full of changes so keeping an eye and ear out for it will only prepare you. I look to continue to grow and add to my business. Always be networking with new prospects, and enjoy the ride!
I’ve been doing this for close to 10 years. To some that’s a long time, and to a lot, I’m just getting started. Either way you can learn a lot personally and professionally working for yourself. In the photography business you have to be prepared for a lot of loses and learn from mistakes. For every “No” you will get that YES! It’s a very hilly battle with competition, slow periods, and even insanely busy times. For all the chaos you still need a plan. Without a plan or goal in mind you will just be spinning wheels.
For the success I’ve had, It comes from my commitment to shooting new work and marketing myself to the right audience. Companies like Agency Access, FOUND, and Yodelist don’t make this stuff up when they always tell us to market ourselves. It’s actually true and it works! When I talk to photo students in college marketing is always my favorite subject to talk about. In school you are learning the craft and becoming skillful in taking pictures, but how are you going to present that to the world? That’s where marketing starts. Before I even get into specifics (which there is not 1 answer for) CONSISTENCY IS KING. If you think your going to do it, you might forget about it in a month, then 6 months goes by, “wait what did I forget to do?” Maybe you got busy, or lazy, who cares, you have to do it or nothing in the long run will happen for your business.
Let’s step back and honestly think about this, who markets? Why? Easy example: Coca Cola. Everyone knows who they are and what they are about. How do we know? Because they are always marketing their product! I bet even more than before because soda sales are going down. Coca Cola has been a staple product for decades and you don’t see them slowing down in their marketing. They want their product on the top of your mind without any hesitation. When you hear soda what’s the first brand that comes to mind? Maybe Pepsi.. But then Coca Cola! hahaha! Consistent marketing will grow your business.
For myself I have come up with a marketing plan that I analyze every year. This is no secret and anyone can do it, it’s just who can do it consistently. I have my plan broken down by month and I list out my To-Do’s for the month. I make phone calls, I send an e-newsletter, I post to social media, I test shoot or update my website, I update my blog, I check out my LinkedIn page, I send out a printed promo piece, and a couple other things here and there. I don’t send an email or printed promo every month. I take into consideration my marketing financials as well as my audience’s email space and know they don’t want an email from me every month! You have to find the balance of keeping your work at the top of their mind but not to over reach and annoy them. Having the marketing plan written out helps keep you on track. With all the above itemized out over the course of 12 months I print it out and tape it right to my door in my office. It’s there to remind me what I need to do for the month. This works for me, but I know some people need more than that to remind them. Put reminders on your phone or computer, whatever works for you. Also what I have on my marketing plan might not apply to you. It comes back to your audience and how they like to see new work or to be followed up with. Whatever that plan may be 1 really great rule of thumb is to have at least 3 modes of marketing outreach.
When your new to business the funds might not be flying in so being budget conscience with marketing at first is fine. Social media is free, so is Facebook, and LinkedIn. Printed promos, and e-newsletters will have a cost. If your still on your family phone plan then make some phone calls to potential clients. Any questions? Email me: email@example.com
Putting a video together isn’t simply picking up a video camera and shooting. Just like in still photography you sketch out the idea and start to visualize what you want. With a storyboard you sketch out how each scene will develop. Even if it’s 2-3 second clip, what is going into that visual? Also like shooting any production what’s most important is the planning and communicating it to the team. The more organized and planned you are for the day of the shoot everything will go smoother and no time or money is wasted!
Making a storyboard can be sketched out anyway, but usually it’s a number of rectangles(where you draw your vision) followed by lines or an area to write your specific notes on the action, if there’s script, lighting, and camera angle. You can sketch literally by hand or composite stock photos together or magazine clippings. Get creative! The rectangles ideally would fit the 16:9 ratio as video. I usually use the program Keynote, it’s a simple software that you can change and edit with by using text and images.