New Jersey

Motion Series: On The Farm

This year has been an exciting transition to adding motion work to my portfolio. Building a motion section takes time, practice, and the right team to make the story come to life. Working with past clients like the few farms I’ve consistently been with over the years have been a great stepping stone to gathering footage and putting together in a cohesive story. The equipment we have been working with is the Canon C300, Canon 5D Mark 4, additional microphones, as well as various lighting and grip gear. Being on location is a challenge in itself but capturing moving imagery is another. The current piece we are working on has beautiful landscape pans of the farm as well as stationary shots interviewing the real farmers, not hired talent. I know the final cut will pair well with the still imagery I have captured over the years. DP STILLS BELOW.

MS 150 City To Shore Bike Ride

What a great ride this weekend for the MS150 City To Shore event. If you ride the event you know how anxious it is to get started. This year I managed to get to the front of the shoot and rolled out about 6:35AM! I completed the century loop (100 mile ride) and arrived to cheers at Ocean City about 1:30? Then Sunday morning for the 2nd day, and the ride back (only 80 miles) to Woodcrest, NJ; the starting point I arrived around 12:15. So far our team has raised $8,868.55 GO TEAM SQUASH!! There’s always time to donate, help today!
 

http://main.nationalmssociety.org/site/TR/Bike/PAEBikeEvents?pg=team&fr_id=27061&team_id=452118

About MS

Multiple Sclerosis

When you make a donation, you are changing the world for people affected by MS. Symptoms of MS range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million worldwide, and there is not yet a cure. Every dollar raised matters to those affected by MS. Thank you for your support.

First Look: Motion Reel

This year has had such a great start. One of my new endeavors has been reconnecting with an old and very talented friend who has developed an extensive business in the video production world.

The photography industry has been evolving so much so quickly taking a back seat would not be the best move. I need to continue to grow my team and work I produce while adding value to what I offer in the end. Motion work seemed like a natural next step. It’s still in the works and plenty of ideas to be story-boarded but were getting there! This is our first full feature video on pasta making. Not a quirky “how to” but more about the romantic view of making pasta by hand. Sourcing the right food stylist, color, and sound really brought this idea to life. I’m excited to continue this and see what myself and the production company come up with.

Video Production: Savvy Video

Food Styling: Harry McMann

BTS: Food Photography Workshop at The Art Directors Club

What a great event and turnout for this past weekend's food photography workshop. It was great to share my experiences and tips I've learned over the years to help the students improve on their own photography. We had a packed afternoon of talking lighting setups, camera programs, and the importance of styling. I did a live demonstration on set shooting and building a sandwich. I also discussed the importance of hiring and working with a food stylist as well as a prop stylist.

Everyone broke out to separate tables building their own sets with props supplied and also making their own sandwich to photograph! You can see a time lapse below of the days events.

I would love to continue this workshop at other locations in New York City as well as New Jersey, and Philadelphia. If you are a food or prop stylist and want to collaborate on this please reach out! Also any studio spaces that would like to host us.

Friday Farm Follow Up

This mild winter has been great so far. I’ve been continuing my personal project photographing at the farms with weather I’m able to stand in for a few hours! However I would like it to snow at least once so I can get shots of the farms in a wintery setting.

Baby calf being fed milk and nutrients by Andrew the farmer at the dairy farm

Baby calf being fed milk and nutrients by Andrew the farmer at the dairy farm

Cocktail Recipe: Mint Julep

This was fun to photograph and also very challenging because it involved so much ice! I could see myself revisiting this shoot and re-doing it now knowing the difficulty of shooting so much ice at one time and it all looking good.

The history of the mint julep is interesting but the presentation to me is what really sparked my interest. The stainless steel cup and bright grouping of fresh mint drew my eye in.  After doing research and reading about the drink it was almost like a slushy for adults which I think any adult would be OK with.

Ingredients:

1 tablespoon Mint Simple Syrup
Crushed ice
1 1/2 to 2 tablespoons (1 ounce) bourbon
1 (4-inch) cocktail straw or coffee stirrer
1 fresh mint sprig
Powdered sugar (optional)

 Food Photography by Food Photographer Felicia Perretti, New York, Philadelphia


Cow Parade

As I mentioned in my last blog post I have been able to expand my personal project to two really amazing farms in the New Jersey and surrounding area. This will be an on going personal project capturing the farm and farmers through the seasons hopefully leading up to a year of work.

Being curious is a big part of creating this new imagery. While at the Cherry Grove Farm one of the workers was talking to me about their upcoming cow parade! “A cow parade?!, what is this?”, I asked with excitement. Well I had to go to see for myself. Below is just a small piece of the day to incorporate into my farming project.


NJ Monthly Photo Shoot: The Farm & Fisherman Tavern + Market

If anyone is familiar with great food and BYOB’s in Center City Philadelphia Farm and Fisherman would be on that list. Now they’ve expanded into a bigger and better location right in New Jersey. My most recent shoot for NJ Monthly took me to Cherry Hill to see The Farm and Fisherman Tavern and Market. It was a beautiful interior for dining and drinking. To the one side was a casual grab and go lunch spot where you could also purchase local sourced goods like cheese and chocolate! I was able to try some of their most popular dishes and I certainly had a couple personal favorites. One of the first things I shot was their Breads and Spreads appetizer. It came out on a wood lazy susan filled with locally sourced vegetables and house made spreads to dip with. Also with this dish was an amazing pita bread warm, fresh, and fluffy right from the oven! My other favorite had to be the panini sandwich dressed with cauliflower. Yum! The list can go on but I’d go check it out yourself.

Photo Shoot New Jersey Monthly: Asbury Festhalle & Biergarten

I recently was hired by NJ Monthly to photograph the new Asbury Festhalle & Biergarten in Asbury Park, New Jersey. The drive was ok, but well worth it when I pulled up to the front of this stoic, beautifully crafted building right on the water. It looked like the exterior was the shell of a old factory and walking in it certainly had the reclaimed look. The interior had floor to ceiling windows, exposed brick and artifacts filling the room. There were rows of communal tables with the backdrop of hand painted murals representing the good old days! This location seated so many people it was not a surprise to walk up a few flights of steps to this huge bar roof deck that had tiered seating. The walls were covered in this beautiful floral and greenery arrangement for aesthetics and energy.

If the building itself wasn’t impressive enough Chef James Avery had such a passion and experience for German fare it was a match made in heaven. I quite possibly tried and photographed everything on their menu. There were some specifics for me to cover like the bavarian pretzels, beers, potato pancakes, but also their oysters “Braten”. These oysters were served hot on a bed of salt baked with pretzel crumbs and herbs. The flavors were unreal! Another favorite of mine from the menu was the Blumenkohl; fried cauliflower.

 

BTS Photo of Felicia working!

BTS Photo of Felicia working!

Photographer's gotta eat too!

Photographer's gotta eat too!

Photo Shoot: Celebrity Chef Jose Garces

When I began my career as a food and beverage photographer the restaurant scene was a huge part of it. I lived for the Food Network and the chefs with their competitions and daily cooking segments. Honestly I kinda still do... These are the people, along with the Food Network and other national food brands that have shaped the food scene we know today. One of the first chefs that I admired and built his roots in Philadelphia was Chef Jose Garces. I followed him in his early stages before he became well known.

The first time I met him was while I was still an assistant and the photographer I was working with had to shoot him. We photographed him at his amazing restaurant Amada in Old City. I was overly joyed and could not wait! Chef Garces was so nice and down to earth and I shamelessly got his autograph on one of his menus which I still have today in my kitchen. This was right before he aired on Iron Chef America which he won and the rest is history for him..

It was very exciting to see me come back to him and he's still the same nice guy, but this time I got to photograph him and his restaurant Distrito in Moorestown, New Jersey. One of his newer adventures in his many restaurants he's opened. The images were photographed for an article that will be running in the March 2015 New Jersey Monthly magazine.