Photo Shoot

Diary of A Commercial Photographer: How I Got Started

Catchy title right?! :) I can’t say my post is actually from a diary but the idea of my real thoughts on the business in writing remind me of my diary I had when I was little. The "real deal" moments you had growing up that just had to get written down; documented, so you can look back and remember when… Since the recent closing of my college The Art Institute I know I won’t be able to visit the school and talk with photo students anymore. My post reflects my own experiences and opinions and were discussed with students at school.

 Food Photography by Food Photographer Felicia Perretti, New York, Chicago

I wanted to be a commercial photographer in 11th grade. I remember attending my local technical school that had an amazing commercial art program with the best teachers! They are still working there today and still inspiring students. They had a photo studio where I could shoot products, study advertisements, understand graphic design, and learn everything I could about photography. My first job at 13 was working at the local supermarket, so I was around food all day. Not a bad thing! :) When I would face off the shelves or be a cashier I would ring up items that had food photos on them. It was that moment I knew that’s what I wanted to do! I enrolled in college attending The Art Institute where it also had a commercial driven curriculum. During school I interned and assisted with commercial photographers in all genres and still came back to food photography.

Any advice I can give current photo students or someone looking to change careers, assist for as many currently working photographers as you can. This career is very much a learn on the job pace. You can’t just open shop without watching and learning from other pros, you are going to waste your time and money. The first impression you have on a potential client is your last impression so you want to make sure your best foot is forward. I know in today’s world everything is online where you can “learn.” There’s a huge difference in watching someone and actually being there and doing something, so don’t think there’s a quick fix or easy way out.

In addition to working under professional photographers you want to make sure and give yourself creative freedom. This is your career and it’s going to change a lot over time. You need to make sure and remember why your doing this in the first place. Let yourself be inspired by other photographers alive or deceased. Doing creative exercises like this will help you understand what you enjoy photographing. Have fun!

 

Photo Shoot Recap: La Mercerie for The Village Voice

It was so fun to work on this photo shoot for The Village Voice covering the new all-day cafe La Mercerie. You walk in and immediately feel a cool energy surrounded with clean design. Chef Marie-Aude Rose was great to work with. The dishes seamlessly were brought to us to photograph. Just getting back from France I felt like I was on my honeymoon again! All the food was delicious, fresh, and unique! I loved the cantabric anchovies with vanilla butter. The specialty butters were also amazing. What was unique about the location was it was connected to Roman and Williams Guild. Everything hand picked without any corners cut. It really helped set the tone of the restaurant. Read the whole article here: https://www.villagevoice.com/2018/06/29/gallic-grandeur-at-la-mercerie/

Motion Series: On The Farm

This year has been an exciting transition to adding motion work to my portfolio. Building a motion section takes time, practice, and the right team to make the story come to life. Working with past clients like the few farms I’ve consistently been with over the years have been a great stepping stone to gathering footage and putting together in a cohesive story. The equipment we have been working with is the Canon C300, Canon 5D Mark 4, additional microphones, as well as various lighting and grip gear. Being on location is a challenge in itself but capturing moving imagery is another. The current piece we are working on has beautiful landscape pans of the farm as well as stationary shots interviewing the real farmers, not hired talent. I know the final cut will pair well with the still imagery I have captured over the years. DP STILLS BELOW.

Something New! The Pictured Kitchen

This idea between myself and fiance Joe has been tossed around for awhile; In what capacity can we work together? We are both commercial photographers specializing in different fields people automatically would assume, "You guys should combine forces and work together!" That is not something we wanted to do. I run my business and have my clients and so does Joe. Ignoring the fact though that we are together and in the same business wasn't going to work forever. We have been able to meet on this idea of working on a blog together! We both have passions for food, drink, and travel and both of us touch on this personally and professionally so it seemed to be a good platform to get started!

After a long couple days of brainstorming we were able to come up with the very creative and catchy blog The Pictured Kitchen

This has been live for about a week and we have a supporting Instagram handle @thepicturedkitchen which we are excited to populate with our personal journeys, recipes, drink tips and tricks! If you have anything you would like to contribute or comment on we would love to hear from you.

info@thepicturedkitchen.com

 

B.T.S. Sabra Hummus and Stacy's Pita Chips

What a fun project! Love Stacy's Pita Chips and Sabra Hummus! Sample below of one of the ads that ran.

Food Stylist: Liza Jernow

Prop Stylist: Deb Donahue

Soft Pretzel Month! Recipe

TRIVIA ANSWER: B. BALDIES

1. In a small bowl, dissolve yeast and 1 teaspoon sugar in 1 1/4 cup warm water. Let stand until creamy, about 10 minutes.

2. In a large bowl, mix together flour, 1/2 cup sugar, and salt. If the mixture is dry, add one or two more tablespoons of water. Knead the dough until smooth, about 7-8 minutes. Lightly oil a large bowl, place the dough in the bowl, and turn and coat with oil. Cover with plastic wrap and let rise in a warm place until doubled in size, about 1 hour.

3. Preheat oven to 450 degrees. Grease 2 baking sheets.

4. In a large bowl, dissolve baking soda in 4 cups hot water; set aside. When risen, turn dough out onto a lightly floured surface and divide into 12 equal pieces. Roll each piece into a rope and twist into a pretzel shape. Once all of the dough is shaped, dip each pretzel into the baking soda-hot water solution and place pretzels on baking sheet. Sprinkle with kosher salt.

5. Bake in preheated oven until browned, about 8 minutes.

Ingredients

4 teaspoons active dry yeast

1 teaspoon white sugar

1 1/4 cups warm water

5 cups all-purpose flour

1/2 cup white sugar

1 1/2 teaspoons salt

1 tablespoon vegetable oil

1/2 cup baking soda

4 cups hot water

1/4 cup kosher salt (for topping)

 Food Photography by Food Photographer Felicia Perretti, New York, Philadelphia