What a great time shooting with the In The Raw team! This concept was so fun incorporating identical cakes made slightly different using In The Raw products. Also we had the opportunity to work with talent posing as bakers. BLOC NYC was a great agency to work with and several models to choose from. There was great energy and discussions on set making the shoot a hit! In the end we walked away with a great variety in poses and expressions. Bringing ideas like this to life reminds me why I love what I do. Can’t wait to see this out in the wild.
A favorite and challenging thing to photograph is chocolate. My team and I are always up for the challenge and love the sweet shots we walk away with! John and Kira’s a gourmet chocolate client of mine wanted to create some new imagery for their catalogue and website. The look and feel for this project was to convey moodiness and drama using the chocolate. Telling their story through high end imagery and propping is always our goal. The chocolate itself is always the hero! Working with Lisa Russell and team we were able to capture a beautiful variety of their chocolates over 2 days. We had layouts to reference while we were shooting to make sure they fit within. Having the client and chocolatier on set is always a plus because they get to help bring the photo concepts to life and they know their product best. Of course we taste tested along the way and their chocolate never disappoints.
It was great to have them on set and I can’t wait to see our final shots out.
I recently got to work with CANTEEN on a Honey Nut Cheerios campaign, Director Etienne Proulx on the video side and myself on still photography worked to capture beautiful shots of the products. I was able to shoot beauty shots of their Honey Nut Cheerios in a branded environment. We had a hand model for the 2 days, who allowed for more dynamic shot options. In addition to shooting stills, we came up with really creative stop motion concepts, being playful with the cereal. This was a great job to be apart of, can’t wait to see this out!
Client: Honey Nut Cheerios
Studio: Be Electric http://www.beelectric.tv/
Set Build: Swell - Makoto Aoki http://swellnewyork.com/
It was great to be featured on Shutterstock’s lastest post about running a photography business. “It’s time to take your freelance opportunities to the next level. Check out tips from thirteen industry pros on how they run a successful photography business.”…
Shutterstock, “Each month we bring you the top inspirational images in Shutterstock’s collection. Explore new content and beautiful photographs in our March roundup.”
What a fun week working with Gorton’s Seafood again and food stylist Helen Jones. We got to photograph some of Gorton’s signature fish products with new photography and updated design. Overall the imagery was beautiful, fresh, and natural feeling. A great product you can enjoy for dinner or even lunch. Can’t wait to see the final shots in stores! Check out our B.T.S. from the shoot.
What a fun project to see grow from beginning to when it hit shelves! When I get to work with new clients on packaging it’s really my favorite thing to do! You get to shoot the product and immediately see it in the design layout through tethering the camera and see the project come to life. It’s really great when the product is of high quality and taste; which of course this was! It’s a new product line Gorton’s was working on. Delicious allergy-friendly recipes and quality of fish. It’s a step away from their traditional cut and styled fish you may be custom to seeing in stores. This had a more authentic approach in the styling and props. We got to use bright light that created more shadow and depth, the packaging was overhead, and the fish fillets we used were broken open showing the meaty fish flakes inside. Yum! The three types of fish were beer battered cod, black bean crusted haddock (personal favorite), and a citrus ginger salmon. They all had a crust to them and side sauce used to drizzle over top. Make sure to find this in the freezer section next time your shopping. Check out the B.T.S. from the shoot!
See their website too! http://www.hooklineandsavor.com
Make sure to read their story! http://www.hooklineandsavor.com/about.html
What a amazing project this was to work on with Conagra. Packaging work is some of my favorite work to do because there’s so much attention to the little details, and it can make or break a design. My team and Conagra’s agency out of Canada photographed the re-design of Odom Tennessee Pride’s breakfast and sandwich offerings sold in the frozen food section. The re-design was modern with a white wash wood surface and up to date propping and lighting to bring the food to life! It was a big project shot in 2 parts but we got through it. Excited to share what we put together so keep a look out for the items at your local supermarket.
You can see some of the final designs here: http://www.perrettiphotography.com/commissioned/
With beverage work comes pours and splashes. I’ve found I was lacking some of that in my portfolio and have lost out on projects because I didn’t have that aspect. Getting this integrated into my work was no easy task and there is a lot of trial and error in getting that perfect pour or splash. There are ways to accomplish this type of photography with sound and laser triggers getting it exactly where you want it when you throw your liquid into the air. For my first time I was concentrating on using the right strobe equipment and keeping my setups simple but conceptual that still showcased my creativity but showed an understanding how to get that shot. If you want your pours midair with little to know ghosting on your shots using the Broncolor Scoro’s were the way to go. I used 2-3 heads per shot giving a nice fill light without washing out the clear liquids. Water was the most efficient way to practice and get neat shots midair. I really enjoyed how the final image came out after post processing. The other great thing with Broncolor was I was able to use the Profoto modifiers (personally are better than Broncolors) on Broncolor heads. They had speed rings that could adapt to Profoto softboxes. If you plan to try and capture pours or splashes I’d advise buying tarps from Home Depot and having extra towels because you will make a mess.
I've finally found some time to gather some of my tears and advertising work I've done over the years. It's exciting to go back to some of my older work and see how my current work compares! Can't wait to create more new work for my clients and continue to update my commissioned section. I currently have some projects in the works and plan to add those in the coming months.