What a fun week working with Gorton’s Seafood again and food stylist Helen Jones. We got to photograph some of Gorton’s signature fish products with new photography and updated design. Overall the imagery was beautiful, fresh, and natural feeling. A great product you can enjoy for dinner or even lunch. Can’t wait to see the final shots in stores! Check out our B.T.S. from the shoot.
Michelin star restaurants. We’ve all heard this before and something else that might come to mind is tires. In the states we do have Michelin Tire company, but would you think tires and great food go together? That’s exactly where it all started. To our surprise a visit to Beaune, France some of the restaurants had Michelin star ratings accompanied by the tire character. Was this a joke on America? No. This was a successful marketing move.
Michelin Tire Company is actually a French tire company. In 1900 the company came out with the Michelin Guide. It was a guide designed for Michelin tire customers suggesting top lodging, and food destinations. The customers would follow the guides meaning more travel, and more use on the tires, in turn more sales! Today is has evolved into the highest rating for chefs all over the world. It has a star rating 1 to 3 star ratings.