Photo Shoot BTS: Conagra Packaging Redesign Part 1

What a amazing project this was to work on with Conagra. Packaging work is some of my favorite work to do because there’s so much attention to the little details, and it can make or break a design. My team and Conagra’s agency out of Canada photographed the re-design of Odom Tennessee Pride’s breakfast and sandwich offerings sold in the frozen food section. The re-design was modern with a white wash wood surface and up to date propping and lighting to bring the food to life! It was a big project shot in 2 parts but we got through it. Excited to share what we put together so keep a look out for the items at your local supermarket.

You can see some of the final designs here:

Photo Shoot Recap: Maglio Fresh Foods

Maglio Fresh Foods; a Philadelphia based company in south philadelphia that makes their own sausage and meatballs. Really a quality product! I actually met the Maglio brothers when I was in high school. It was at one of my first part time jobs working for a local marketing firm trying to figure out what type of photography I want to pursue... It was a small project for the firm but a huge opportunity for me to show them what I could do. Long story short it went great, and they used the photos.

Today as a food photographer I will never forget my first introduction to food photography and how that one instance really shaped my life and the idea of being a commercial food photographer. Everything comes around and I just happen to be thinking of those guys and thought I should reach out! They were actually getting ready to re-brand themselves with some new products and needed new photography. It was perfect timing, and once again they loved the photos!

Food styling by Adam Fergurson