B.T.S. Photo Shoot: Love For Pizza

When creatives get together! Pizza was on the mind, and no better team to call upon than Janine Kalesis, and Penelope Bouklas to bring it to life. We brainstormed indulgent pizza slices and created unique environments around each concept. Incorporating talent was important to tell the story of each slice. We have Molly and Licha from Vie Agency who brought their A game! Dominique Noelle did an awesome job on hair and makeup and their looks worked well with each setup. Experimenting in the studio with lighting and cameras is part of the fun. We were able to get funky wider shots that created completely different vibes. It was one way to stretch the scenes and make them more versatile, things clients are always looking for. Love this series, and there were too many to post here!

Thank You Crew!!!

Studio: Simple Studio

Food Stylist: Janine Kalesis

Prop Stylist: Penelope Bouklas

Hair and Makeup: Dominique Noelle

Talents: Vie Agency - Molly Brodowski and Licha Gonzalez

BTS Photos and Photo Assist: Jarrett Murphy

Photo Shoot Recap Junkless Foods!

Junkless Foods is such a cool brand to work with. They have a variety of tasty granola bars we’ve been able to photograph, and most recently their new Protein Bars! So yummy! Other than helping them with their packaging photography we’ve captured some fun lifestyle shots for them to showcase their products and packaging in other fun ways. Check them out at your local supermarket.

Thanks To The Crew!

Studio: Space28

Assist: Zach Felts and Daniel Cochran

PA: Autumn Baxter

Food Stylist: Hadley Sui

Producer: Carolyn Somlo

Retoucher: DayMoon Studios

Models: Wilhelmina

B.T.S. Premier Protein Re Brand!

Earlier this year we had a jam packed, fun week of shooting for Premier Protein creating new and colorful images across their portfolio of flavor offerings. We worked with amazing creatives, talent, and crew to get the job done. There were multiple sets going all week each dialed in with unique lighting, props, and models. Our robust styling team was able to work seamlessly with the schedule for the week with plenty of time for planning ahead of our shoot. Having the best crew ever kept the shoot humming along without any issues. Having time after shoot days to go out for food and drinks with great clients made the experience even better. I love the final shots and how creative each one came out.

Just a few fun B.T.S. shots from our amazing shoot with awesome clients and crew!!

Here’s a few tears from the work out there LIVE!

Atkins Packaging -Splash Work!

Fun week in the studio creating stunning photography for new packaging with Atkins! Great team to get the job done!

Food Stylist: TakakoKuniyuki  https://www.tkuniyuki.com/

Digital Tech: Zach Felts https://www.zachfelts.com/

Assistant: Regina Tamburro https://reginatamburro.com/

Splash/Rigging: Nathan Destro of Performing Rigs https://performingrigs.com/pages/about

Retouching: Daymoon Studios https://www.daymoon-studios.com/

Studio: Space 28 https://www.space28.com/

Rep: Carolyn Somlo Talent http://www.somlotalent.com/

Lurzer's Archive 200 Best Photographers Edition 12

This was exciting news to receive that I was one of the chosen photographers to be in Lurzer’s Archive’s next edition for 200 best photographers! I love the diner series I shot with food stylist Janine Kalesis and prop stylist Penelope Bouklas, and I’m glad they chose those images for print!

For over 40 years Lürzer’s Archive has been curating the very best in commercial creativity. Beginning as an archive of the best in print and video campaigns, we now encompass the ever growing gamut of creative commercial output.

B.T.S. - PRE Meats Beef Done Differently

Another fun creative collaboration with our client PRE on a new advertisement for their brand. It was a great continuation of using color and talent showing the various meats and how they can be served. We got to create colorful environments and explore playing with the product. Each setup incorporated a bold color and we were able to pair it with a recipe. This is a product you want to cook at your next summer get together! I love how the final piece came together, and all the amazing stills we captured from each setup. Teamwork makes the dreamwork!!

Carolyn Somlo - Producer/REP

Gadi Solis - DP

Collin Breimeier - DIT

Thomas Schroeder - Gaffer

Emmanuel Terrell - Grip

Mary Valentin - Food Stylist

Dominic Cordilla - Prop Stylist

Izzie Copeland - PA

Shot At North Logan

B.T.S. Photo Shoot: Dr. Praeger's New Look!

My favorite type of shoot! I love when I get the opportunity to capture new packaging design for food brands. Seeing my work in the supermarket or other places of purchase never gets old. The food photography is right there where the consumer is to help them recognize a brand they love and trust. Being apart of that process is so fun for me! Working closely with the design team and Dr. Praeger’s over a week we were able to capture the appetite appeal of their variety of healthy and tasty options for adults and their kid consumers! I loved the crunchy cauliflower burger. Make sure to check these out at your local supermarket.

Rep: Carolyn Somlo Talent

Food Stylist: Taka Kuniyuki

Studio: Space28

Assistants: Regina Tamburro, Lara De La Torre, Zach Felts

B.T.S. PRE Raise The Steaks Campaign!

I really got to flex my creative muscle with this project! Lots of planning and prepping led up to this fun filled shoot directing and capturing stills for PRE Brands and their “Raise The Steaks” Campaign! The project was filled with bold, bright colors that weaved through their own branding. We got to work with a talented crew and group of models in studio to capture a bright day grilling and chilling. Each setup incorporated a bold color and we were able to pair it with a recipe. The grand finale was an overhead outdoor vibe in a group setting showcasing an array of the brands offerings. This is a product you want to cook at your next summer get together! I love how the final piece came together, and all the amazing stills we captured from each setup. Teamwork makes the dreamwork!!

Carolyn Somlo - Producer/REP

Gadi Solis - DP

Collin Breimeier - DIT

Thomas Schroeder - Gaffer

Emmanuel Terrell - Grip

Cindy Melin - Food Stylist

Arden Kelley - Food Stylist Assistant

Dominic Cordilla - Prop Stylist

Geoff Binns-Calvey - Special Effects/Grill Fire Guru

Izzie Copeland - PA

Shot At Parchment Studios

AI-AP American Photography AP40 Selected Winner

Excited to share this year I’m a selected winner in AP40! Another amazing shot from the series I did with Janine Kalesis and Penelope Bouklas!

End of Year Thanks!

Happy Holidays! 2023 was an exciting year with lots of new clients and fun projects. It’s great to continue challenging myself in my work and growing my business connections. It was my first full year working with my rep Carolyn Somlo who has been a great production partner. Can’t wait to dive into 2024 and work on more exciting projects.

Enjoy this tasty whipped coffee drink for the holidays styled by Janine Kalesis.

B.T.S. - The Not Company Shoot

NotCo What a fun brand to work with! It was so exciting when they reached out to work together on shooting new photography and video for their NOT chicken patties and their brand new NOT MILK product line. The vibrant colors in the brand were used in the background as well as table settings. We had a variety of set options for the recipes we shot. Tiffany Schleigh food stylist created indulgent dishes for us to capture. There were a variety of recipes that used plant based cheese, yummy sauces, and layers of goodness. When I tried their chicken patties and nuggets I coulnd’t belive it wasn’t actual chicken! They were so good!!

Along with the creative team we were able to work with the super talented kid model Miles @milesandre_14 He had fun expressions and excitement with each dish as well as the NOT MILK Chocolate Milk and regular Milk products. So much fun tossing things in the air.

We got to work with one of my favorite studios, Space28. We were able to shoot table top imagery as well as use their kitchen to shoot other dishes and Milk drinks.

Can’t wait to see all the shots out in the wild. You can find their products at a variety of stores like Whole Foods, and Giant Food Stores.

Stills - Beyond Meat Commercial Shoot

This was a really fun shoot in Los Angeles at the end of the summer. I got to work with the best, Chuck Studios from Amsterdam and my favorite Table Top Director Olaf van Gerwen. Food really does get famous here. It was a real treat to be with a fun, creative team. Olaf was capturing the beautiful video work with food stylist Joseph Celis. After the scenes were wrapped I came onto set to work with the stylist, and models to capture various stills of the Beyond Meat Product and the recipe that went with it. It was great to capture the natural moments and real expressions of the talent. Of course we highlighted the food and showed how appetizing it was! It was a really great product to work with. The Beyond Team was there for the shoot and loved everything we were able to capture for them. It was a busy 2 days at the various spots on location. We captured a back to school scene, friends at their apartment, and a outdoor BBQ scene. It really takes a village to get these projects off the ground. I’m so glad I was able to be apart of it! You can see the work out now.

Go buy Beyond Meat, it is soo good!!

Personal Series: Leftovers

This concept has been on my mind forever! A kitchen staple that is so versatile it was the perfect vessel to capture food. I came up with common uses we use aluminum foil that leave residues, grease, colors, and burn marks. In a normal situation we would crumple this up and throw it away. I wanted to capture the beauty in essentially this piece of food trash before it made it’s way to the can. A fun part of this project was how easy it was to manipulate the foil and it hold it’s shape created. There had to be a feeling of movement as if it was actually dancing in mid air. The lighting and rigging on set was really important to me for this project to get the idea across. I used muted backgrounds and surfaces so the colors of the food really stood out.

What else do you use foil for??

B.T.S. Domino's Pizza MENA (Middle East North Africa Division) International Advertising Photo and Video Shoot

This project was a great way to finish out 2021 and ring in 2022 with a month long advertising project in the Middle East. I don’t know where to start with this amazing opportunity to shoot for a dream client! I hope all the behind the scenes will help do it justice. There were months of pre production planning this shoot while still dealing with international travel during COVID. In the end everything came out great and the client loved the shots.

The first half of the shoot was the still components. We went through and captured fresh imagery for their menu showcasing all the different pizza offerings and sides. Beautifully styled by Jamie Kimm. In addition to the menu items we captured combo deals that they regularly advertise. The New Yorker pizza was a very prominent pizza we shot. Really great hand tossed pizza with big slices just like in New York City! The most exciting and challenging aspect of this shoot was getting the cheese pulls right. Jamie’s attention to detail and experience was paramount in getting these shots right.

After we captured the still components the last 2 weeks we shot various short video moments of cheese pulls, wings dipping, sauces being poured onto pizzas, and beautiful details of the regional ingredients. These videos will be used on their digital sings in store as well as social media. I couldn’t of done this project without the local rental house Action Filmz who was able to put together all the lighting and grip I needed and deliver to Abu Dhabi. Highly recommend!

We had 3 core surfaces we used for the different channels the images and video were going to be showcased on. I had a super talented local prop stylist fabricate these. Again highly recommend Caroline of Food Art Concepts. Domino Blue Color was very important!

We had just a couple days off to site see and enjoy the local food. Some of the best I’ve ever had. The weather was in the 80’s and sunny, no humidity Every Single Day. What a beautiful place.

Hope you enjoy these images as much as we do. Any questions on this project or if you have similar needs please feel free to reach out.

B.T.S. Violife Foods Photo Shoots!

I love what I do because you never know where your next food project may take you! The Violife brand 100% Vegan is a fun, tasty, and fresh product hitting the shelves in the USA! I’ve been working with the T&C team creating colorful social assets featuring their products used in recipes. Each month we have been shooting different recipes that may correlate with an upcoming FOOD holiday or special event. The recipes are tested and concepts are sketched out for each recipe. Lisa Russell helps with styling, art direction and sourcing props for each setup. Each recipe gets a hero still image and a supporting stop motion. So fun to watch these shots come to life. Make sure to follow along @violifeus

New Personal Series "Wawa Run"

This personal series I conceptualized and shot captures the real food and real orders of everyday customers that shop at Wawa. I wanted the food to feel heroic so I incorporated bright colors that play off the brand as well as strong lighting to cast shadows and highlights giving the food dimension, and shooting at a lower angle to make the food feel big. This was so fun to go through each order and compliment the drink choice with food. Being from the Philadelphia area I know what Wawa is all about! Hope you enjoy these fun photos.

Perretti Photography LLC Now On Workbook!

Excited to share I’am now apart of Workbook! It is the place to get your work seen by top agencies in the industry! I’m excited to share some of my latest work and projects here. The involvement of Workbook’s staff making sure I showcase the best work and projects shows how dedicated they are to their artist. I hope you will take some time to check it out. Let’s work together!

https://www.workbook.com/portfolios/perretti_photography

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Ghiradelli Chocolates (Safe Set)

What a fun shoot to wrap the summer with. It was great to work virtually with the creative team at Ghiradelli Chocolates in California on some new packaging work promoting smores with their chocolates. You can’t beat that! A caramel filled Ghiradelli chocolate lightly melted with toasted marshmallow between two graham crackers, yummy! We worked on different concepts for that over 2 days as well as capturing some additional chocolate experimental shots across their portfolio. It was great to have the creative freedom and work with chocolate stylist Liz Duffy. Can’t wait to see the final concepts out.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot for Victoria Beer

Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!