Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.
Go Studios
B.T.S. Stills + Motion Shoot for Magma Products (Covid-19 Set)
This shoot was a great way to kick of the summer! Magma Products, the leading industry maker of grills for Marina and Camping enthusiasts. The brand was going for a new and updated look so we were able to create high end imagery bringing together the lifestyle these grills appeal to. It was such a cool and challenging shoot because not only did we bring the tropics to Manhattan we brought a boat to the studio! We had a custom built boat ledge made fitted for these grills as they would attach to a boat in real life. This ledge came out so nice we had it sent to the client in California after the photo shoot. This was one of our first shoots back inside since COVID hit; Everyone that was able to attend the shoot was comfortable in the environment. We had plenty of space to socially distance, masks required, and PPE on hand. Can’t wait to see the final pieces out in the wild!
Food Styling: Lisa Homa
Space: Go Studios
Prop Styling: Deb Donahue
Boat: Set Shop
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Photo Shoot B.T.S.: Gorton's Seafood Grilled Fillets
What a fun week working with Gorton’s Seafood again and food stylist Helen Jones. We got to photograph some of Gorton’s signature fish products with new photography and updated design. Overall the imagery was beautiful, fresh, and natural feeling. A great product you can enjoy for dinner or even lunch. Can’t wait to see the final shots in stores! Check out our B.T.S. from the shoot.
Photo Shoot BTS: Ketel One Vodka Botanicals
Beautiful design is the first thought that comes to mind looking at the new line of Ketel One Vodka Botanicals coming out. The illustrations of floral and fruit bordering the bottle remind me of Marie Antoniette and her beautiful, lavish parties. It was so fun to work with the Ketel One team and agency to create outdoor scenes with a freshly made cocktail. Sourcing mint, fresh fruit, and flowers in January seemed like a difficult feat but I was confident with my team we would get it all and the best quality. In addition to the environmental shots we did some simple on white product shots for them to be able to use on different platforms. Can’t wait to see these in stores! https://www.ketelone.com/vodkas/peach-orange-blossom-botanical/
Photo Shoot Recap: Stevia In The Raw
This was such a fun day and everything went smoothly. I can’t stress enough how important pre production to a photo shoot really is. The more planning, communicating with agency, client, and team the better the day will go. We finished our shoot on time if not a little early! Also it’s really nice when you have two amazing assistants on hand. This shoot for Stevia In The Raw was highlighting their newly designed packaging for print ads across many popular food magazines in addition some very tasty recipes using the product. The hero shot was really cool because we worked with Hinge; a 2D/3D animation studio in Portland that created a really cute gingerbread man character that they placed in my photograph for the final!
For the recipes they were all amazing, but I think my personal favorite was the chocolate espresso pizzelles. The expresso buttercream sandwiched between the two pizzelles was so good! Luckily Lisa my stylist made extras, haha! Lisa did a fantastic job creating the other recipes as well. She made the gingerbread butterscotch trifle cups that created these beautiful layers. The grand finale recipe was the chocolate peppermint truffle tart. She had sourced spearmint leaves fresh from a garden that topped the tart so perfectly. It made it picture perfect! Make sure to keep an eye out for my Stevia In The Raw shots and take a minute to see our B.T.S. video.
BTS: Don Julio Tequila Photo Shoot
This past photo shoot we were doing some new advertising work for Don Julio; a true tequila brand. Having the client there and explain the true authenticity and story behind the brand was really great. The images we captured were really introducing the use of Don Julio tequila with a very popular Mexican drink; the Paloma. It’s a great mix of the Reposado and grapefruit juice. A very refreshing drink on a hot summer day. What was important to the client was getting across the grapefruit in the drink. We tried grapefruit peels and wedges. My food stylist was able to source really pretty grapefruit that weren’t too overbearing in the shot. I was able to enhance the pinkness in the fruit so it didn’t look like an orange. They really like the authenticity in the environment so we added water, condensation, and loose salt.
Food Stylist: Lisa Homa
Prop Stylist: Deb Donahue
B.T.S. Photo Shoot: Alouette Cheese
What an exciting end of the year. It’s certainly not slowing down! I had a great shoot with a favorite past client of mine, Alouette Cheese between Christmas and the New Year. They have been putting out some great new lines of cheese and also creating some nice recipes with their products. We shot 2 days in studio photographing some fun and refreshing recipes using various cheeses of theirs.
A personal favorite I think was their brie wheel. It was wrapped and baked in a Pillsbury dough and came out like a pull-apart bread. The brie inside was warm and gooey. If you really wanted to take it up a notch dip it in the cranberry sauce paired with it. It really was tasty and a perfect choice for a holiday appetizer. Another recipe idea was using one of their cheese dips to fill the bottom of glasses then pair on top with some cut vegetables. It’s a cute and fun way to serve it at your next party.
Check out some B.T.S. having fun with cheese! :)
Happy New Year and looking forward to 2017 projects!
BTS: Rex Goliath Wines 2-day photoshoot
It was so amazing to work again with the super cool client Rex Goliath along with agency Partners + Napier. The client was able to fly into NY from Cali. this time to really experience the full shoot and be on set for creative direction.
Over the course of 2 days we photographed some wines they carry in bottle and their grab-go style tetra packs creating the summery/outdoor feel. We used bright lighting and actually brought in grass to make it feel more outdoors. (There was still snow on the ground outside and just starting to creep into comfortable temperatures.) Along with the wine photographs they were introducing recipe pairings and we got to photograph those as well. The food was no-fuss easy "picnic type" food which made for really cute and casual shots. I had my amazing team; food stylist Carrie Purcell, and prop stylist Deb Donahue. Check out the BTS video with pieces from both days and a couple of the final shots at the end of the video. Enjoy!