Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.
Manhattan
B.T.S. Photo Shoot: Sagamore Spirits
A day in the life with Rachel Fontana, strategic communications for Sagamore Spirits. What a job! It was a amazing shoot walking around Manhattan with writer, David Ransom visiting various bars and restaurants where the whiskey can be found. Coming up on their 2 year anniversary the spirit has gained national recognition as well as winning the best rye whiskey at the San Francisco world spirits competition! I’m not a whiskey drinker but Rachel introduced me to their signature whiskey in a cocktail recipe and was blown away. Another unique trait to the brand is the attention to detail in the making of their bottle. They are proud to be born in Maryland and designed the bottle with state representation in mind.
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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Photo Shoot Recap: La Mercerie for The Village Voice
It was so fun to work on this photo shoot for The Village Voice covering the new all-day cafe La Mercerie. You walk in and immediately feel a cool energy surrounded with clean design. Chef Marie-Aude Rose was great to work with. The dishes seamlessly were brought to us to photograph. Just getting back from France I felt like I was on my honeymoon again! All the food was delicious, fresh, and unique! I loved the cantabric anchovies with vanilla butter. The specialty butters were also amazing. What was unique about the location was it was connected to Roman and Williams Guild. Everything hand picked without any corners cut. It really helped set the tone of the restaurant. Read the whole article here: https://www.villagevoice.com/2018/06/29/gallic-grandeur-at-la-mercerie/
Jacob Javits Center
Fancy Food Show 2017
Another year has come and gone for the Fancy Food Show in New York City. Every year there is so much buzz and energy going through the aisles showing new foods, trends, making connections, and seeing old faces. It’s such a well organized and well attended event I always look forward to writing my follow up posts.
The show comes at a unique time with the huge shake up of Amazon with Whole Foods. Some say it’s a double edged sword with this deal and the show did feel an impact. The idea of efficiency at the supermarket could disrupt the shelf space for potential food suppliers making competition more fierce. On the other hand this could open opportunities for brick and mortar as well as online retail space. Still early so we will see how things unfold!
My time at the Fancy Food show was a long and exciting Monday and into Tuesday afternoon catching up on aisles I may have missed. The layout of the show this year was a little different but in a good way because it was bigger. I always keep an open mind when looking into new products and seeing how innovative people are. One item I came across that really impressed me was The Matzo Project. I have some jewish food clients and I’ve had my fair share of matzo, but when I tried their version is was amazing. None of the dried out taste you get in traditional matzo. This was much more like a cracker and a very tasty one at that. Please check these guys out, amazing! https://www.matzoproject.com/
A poppy brand and nostalgic taste it was exciting to run into Megpie’s Booth. They are New York based but have made the leap in expanding. I know I’ve seen their colorful treats at my local Starbucks but was great to see them at the show too. I tried their blueberry tart which was oh so good. Immediately I felt like a kid again. Really if your looking to enjoy poptarts as an adult this is your breakfast or snack on the go choice. https://www.megpies.com/
Another local find was actually a friend and food stylist I know Olivia Marjoram. She has her very own hand made oatmeal cookies and sweets. The cookies have a great crunch to them and not too heavy. I could have one with ice-cream or even my morning coffee; yum! You can buy them direct from her site or find a some local shops here: http://olivias-kitchen.com/
Miyoko’s Kitchen was a stellar product I came across down stairs. I had a couple booths upstairs raving about it! All the products are vegan but you wouldn’t know it by looking at it. Miyoko Schinner set out to make the best vegan products possible to help that craving of butter and cheese. She had her first success with her book Artisan Vegan Cheese back in 2012. From that point she has produced and sold her product across the country. It was great to have her in NY showing off her amazing products. http://miyokoskitchen.com/
Now I did not get to try this product because the line was really long probably because they had an eye-catching booth and packaging. Also a ton of energy from the staff at the booth. Checking out their produce online it really looks like a all in one stop and shop quality hot dog. I really enjoy the packaging and simple approach to the concept. If you did get to try the hot dog I would love to hear about it. If you want to check it out here is where you can purchase it today: https://denshotdogs.com/#@wheretobuy
Can’t wait till next year; let me know if you will be in attendance and will try to stop by your booth.
Photo Shoot New Jersey Monthly: Cave A Paleo Eatery
Just wanted to share a quick recap from a recent shoot for New Jersey Monthly! They asked me to shoot this charming restaurant near Asbury Park, New Jersey called Cave, A Paleo Eatery. I’m always interested in different diet plans people choose to live by and Paleo is certainly one many people know! It was great chatting with Chef Doug Stehle; chef and owner of the restaurant who eats a Paleo diet and runs his restaurant as one. The staff was super friendly and excited to see me there taking photos. The restaurant itself used to be owned by a antique dealer and when it was sold to Doug the previous owner still had some items there for sale. It gave the restaurant a unique feel. Also Doug is a surfer and being near the ocean there was appropriately placed surf boards he owned decorating the restaurant! All the items on his menu were dairy and gluten free. I tasted a couple things from the menu and I have to say their desserts were nothing like I had before. Their brownie was so rich and packed with chocolate it was the best thing I’ve ever had. There was also bacon on top! It probably took me 2 or 3 sittings to actually finish it. Also the chocolate chip cookies were stuffed with chocolate chips and the cookie itself was soft just like a homemade cookie. If you make a trip this way I would certainly stop in for lunch or dinner.