B.T.S. Beer Shoot!
It never gets old photographing beer. There’s always something new to explore and discover in the process! I was so excited to work with Mieko on this project. She sourced beautiful colored beer and beer cans to photograph. We put together a few ideas to explore and left room to be creative. I know we needed a human element for one of the setups and I was able to call on Vie Agency to provide a great talent. I got to work with Jasik who knew how to open a beer can perfectly. We were able to capture the action on the first shot! That’s why planning is so important, you can get right into it when talent walks on set.
Studio: Space28
Assistant: Andrii Obolonchyk
Personal Series: Leftovers
This concept has been on my mind forever! A kitchen staple that is so versatile it was the perfect vessel to capture food. I came up with common uses we use aluminum foil that leave residues, grease, colors, and burn marks. In a normal situation we would crumple this up and throw it away. I wanted to capture the beauty in essentially this piece of food trash before it made it’s way to the can. A fun part of this project was how easy it was to manipulate the foil and it hold it’s shape created. There had to be a feeling of movement as if it was actually dancing in mid air. The lighting and rigging on set was really important to me for this project to get the idea across. I used muted backgrounds and surfaces so the colors of the food really stood out.
What else do you use foil for??
New Personal Series "Wawa Run"
This personal series I conceptualized and shot captures the real food and real orders of everyday customers that shop at Wawa. I wanted the food to feel heroic so I incorporated bright colors that play off the brand as well as strong lighting to cast shadows and highlights giving the food dimension, and shooting at a lower angle to make the food feel big. This was so fun to go through each order and compliment the drink choice with food. Being from the Philadelphia area I know what Wawa is all about! Hope you enjoy these fun photos.
Perretti Photography LLC Now On Workbook!
Excited to share I’am now apart of Workbook! It is the place to get your work seen by top agencies in the industry! I’m excited to share some of my latest work and projects here. The involvement of Workbook’s staff making sure I showcase the best work and projects shows how dedicated they are to their artist. I hope you will take some time to check it out. Let’s work together!
https://www.workbook.com/portfolios/perretti_photography
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Featured Photographer on the DT Blog
Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE
“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Photo Shoot for Victoria Beer
Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Photo Shoot Buona Vita (Safe Set Covid-19)
It was so fun to work with Buona Vita again, this time updating their photography for their meatball cookbook and other collateral! With the new photography they are relaunching a new website and logo. The creative look for these shots was clean, modern, and appetizing. We really wanted to highlight the great quality in the meatballs. Also showcasing all the amazing ways you can use their product. The meatball is so much more than just a topping for your pasta. Can’t wait to see these shots up on their new site. Make sure you check out their products at your local supermarket.
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
New Jersey Monthly Distilleries Photo Shoot
This was a really fun project to travel around New Jersey and capture the various distillers. Each one I got to visit had a really unique personality and drink options; Worth a trip to see. The change in liquor laws in 2013 has allowed these new distilleries to open and operate in New Jersey. Everyone I met had a true passion for the craft and all had a unique story how they got into the business. Make sure to reach the whole story here: https://njmonthly.com/articles/eat-drink/new-jersey-distilleries/
and pickup a copy of the magazine!
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Working Remotely
Bondi Beach
How are you doing?
Looking back at my February email to this months, wow, what a stark difference. End of February my husband and I left for a much needed vacation to the beautiful country of Australia. The brushfires were clearing up and the trip as a whole was fantastic. The food, views, and people were great; really a trip of a lifetime!
In those short 3 weeks away, we were leaving Australia on one of the last normally scheduled flights by Quantas to America. We landed in San Francisco to see the news coverage of the travel ban to Europe. The immediate following days everyone’s world turned upside down. Business came to a halt and an illness was creeping among us.
As I write this we are starting to adjust to the new normal. We are creating a virtual routine with friends, family, and co-workers. The same goes for me while running my business. I’ve reached out to several of my clients to see how they are doing and what I can do to help. When the time is right to get to the new normal of working I’m there for support. Like others adjusting and working from home, I have a home photo studio setup and working well. In addition to email, text, and phone, I have ZOOM the virtual platform where you can share screens live and I can mirror my tethered screen so you can see the images come through. If you have food or product that needs to be captured please know I’am here for you. COVID-19 might of removed me from my normal studio, but it certainly didn’t take my creativity.
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Conceptual Series: Pop Art!
This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.
The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Thank You for a great 2019!
Happy Holidays! Ending the year on a sweet note. 2019 was packed with amazing projects, new clients, returning clients, and travel. My dream as a business owner! Thank you again for trusting me with your creative concepts, working as a team to bring the vision to life. I look forward to this with every project and with every new year creates these new opportunities. See you in 2020!!
I will be starting the year off right with a trip to Australia end of February to early March. Any food or sight seeing recommendations please send them my way.
Sincerely,
Felicia
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Photo Shoot Fine Cooking Magazine
Connecticut is a beautiful state and I’m so lucky to work with my client Fine Cooking Magazine there! That is also the home of Taunton Press where beautiful food stories are published. The team I get to work with is very passionate about food and cooking which makes the photo shoots all the better. I don’t always get to see my work in print so these projects have been really special to me. Also it’s great to work with the talented food stylists Nicole Twohy and Heather Meldrom! Pick up the latest copy of Fine Cooking today!
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. In The Raw Photo Shoot
What a great time shooting with the In The Raw team! This concept was so fun incorporating identical cakes made slightly different using In The Raw products. Also we had the opportunity to work with talent posing as bakers. BLOC NYC was a great agency to work with and several models to choose from. There was great energy and discussions on set making the shoot a hit! In the end we walked away with a great variety in poses and expressions. Bringing ideas like this to life reminds me why I love what I do. Can’t wait to see this out in the wild.
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Honey Nut Cheerios Shoot
I recently got to work with CANTEEN on a Honey Nut Cheerios campaign, Director Etienne Proulx on the video side and myself on still photography worked to capture beautiful shots of the products. I was able to shoot beauty shots of their Honey Nut Cheerios in a branded environment. We had a hand model for the 2 days, who allowed for more dynamic shot options. In addition to shooting stills, we came up with really creative stop motion concepts, being playful with the cereal. This was a great job to be apart of, can’t wait to see this out!
Client: Honey Nut Cheerios
Studio: Be Electric http://www.beelectric.tv/
Agency: 72andSunny
Set Build: Swell - Makoto Aoki http://swellnewyork.com/
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Photo Shoot: Sagamore Spirits
A day in the life with Rachel Fontana, strategic communications for Sagamore Spirits. What a job! It was a amazing shoot walking around Manhattan with writer, David Ransom visiting various bars and restaurants where the whiskey can be found. Coming up on their 2 year anniversary the spirit has gained national recognition as well as winning the best rye whiskey at the San Francisco world spirits competition! I’m not a whiskey drinker but Rachel introduced me to their signature whiskey in a cocktail recipe and was blown away. Another unique trait to the brand is the attention to detail in the making of their bottle. They are proud to be born in Maryland and designed the bottle with state representation in mind.
See more here:
Experience the Distillery:
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
New Series - Munchies
Happy 4/20!
My idea was showcasing stoner's nostalgic snacks they crave after getting high. I re-created the environments using psychedelic colors, lighting, and camera angle. The discussion around marijuana is becoming more accepting as we have seen states approve use for recreational purposes but also see it being used in medical circumstances. People are cooking with the drug, restaurants are adding it to their menu, and the entrepreneur is creating a new market for it.
https://www.businessinsider.com/legal-marijuana-states-2018-1
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Ways To Keep Your Photography Business Organized
It was great to be featured on Shutterstock’s lastest post about running a photography business. “It’s time to take your freelance opportunities to the next level. Check out tips from thirteen industry pros on how they run a successful photography business.”…
https://www.shutterstock.com/blog/keep-photography-business-organized
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Photo Shoot B.T.S.: Gorton's Seafood Grilled Fillets
What a fun week working with Gorton’s Seafood again and food stylist Helen Jones. We got to photograph some of Gorton’s signature fish products with new photography and updated design. Overall the imagery was beautiful, fresh, and natural feeling. A great product you can enjoy for dinner or even lunch. Can’t wait to see the final shots in stores! Check out our B.T.S. from the shoot.
Happy New Year! 2018 In Review...
Happy New Year! 2018 was a great year filled with growth, challenges, and successes. Working as a commercial photographer has evolved over the last few years and will only evolve more aggressively with technology’s peak in the industry. It’s great to revisit past projects, and lost bids because you can see how the work has improved, what other skill sets have been gained, and others that may need work. This business is about constantly growing so any opportunity to improve a skill is a positive thing. Also traits fine tuned should be looked over and maintained.
Similar to my past blog series “Diary of A Commercial Photographer” I’m reiterating the same thoughts and ideas that go through my head from the beginning of my career to now. The wheels are always turning, sketches for the next project are always happening, and always making sure I’m relating to my audience. It’s important to build those relationships, and today those relationships are friendships. Whether I’m working with a art director, graphic designer, or stylist we come together to problem solve and make amazing art!
That is always my goal in my career and I can’t wait to see you in 2019
B.T.S. Photo Shoot Recap: Hook Line and Savor
What a fun project to see grow from beginning to when it hit shelves! When I get to work with new clients on packaging it’s really my favorite thing to do! You get to shoot the product and immediately see it in the design layout through tethering the camera and see the project come to life. It’s really great when the product is of high quality and taste; which of course this was! It’s a new product line Gorton’s was working on. Delicious allergy-friendly recipes and quality of fish. It’s a step away from their traditional cut and styled fish you may be custom to seeing in stores. This had a more authentic approach in the styling and props. We got to use bright light that created more shadow and depth, the packaging was overhead, and the fish fillets we used were broken open showing the meaty fish flakes inside. Yum! The three types of fish were beer battered cod, black bean crusted haddock (personal favorite), and a citrus ginger salmon. They all had a crust to them and side sauce used to drizzle over top. Make sure to find this in the freezer section next time your shopping. Check out the B.T.S. from the shoot!
See their website too! http://www.hooklineandsavor.com
Make sure to read their story! http://www.hooklineandsavor.com/about.html
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