APA Chicago 10th Annual Artist’s Perspective Exhibition Selected!

Excited to be a selected photographer in the 10th annual APA Artist’s Perspective exhibit!

APA Chicago, “Natasha Egan, Executive Director at the Museum of Contemporary Photography, has completed judging our 10th Annual Artist's Perspective Personal Work Exhibition. We are pleased to announce that she has selected 47 images from 42 artists to be featured in our one-night exhibition on Friday, April 28, at Fulton Street Collective. Our celebration includes drinks, food, fun, a photo booth, and more - please join us.”

Fri 28th Apr, 2023
7:00pm–10:00pm

Fulton Street Collective
1821 W. Hubbard Street
Chicago, IL 60612

Free Admission

Link to event and all photographers to be in the show:

https://chicago.apanational.org/events/entry/10th-annual-2023-artists-perspective-exhibition/

Pink Lady® Food Photographer of the Year 2023 Shortlisted!

Excited to share for a 2nd year in a row I’am shortlisted in the Pink Lady® Food Photographer of the Year 2023!! I always look forward to entering contests, and this is one of the best out there. It’s great to be recognized for the hard work put in to making memorable food photos. This year I entered an image from my Leftover Series! I entered it in the category MPB Award for Innovation.

You can see the whole list of talented photographers shortlisted here: https://www.pinkladyfoodphotographeroftheyear.com/pink-lady-food-photographer-of-the-year-shortlist-2023/

Personal Series: Leftovers

This concept has been on my mind forever! A kitchen staple that is so versatile it was the perfect vessel to capture food. I came up with common uses we use aluminum foil that leave residues, grease, colors, and burn marks. In a normal situation we would crumple this up and throw it away. I wanted to capture the beauty in essentially this piece of food trash before it made it’s way to the can. A fun part of this project was how easy it was to manipulate the foil and it hold it’s shape created. There had to be a feeling of movement as if it was actually dancing in mid air. The lighting and rigging on set was really important to me for this project to get the idea across. I used muted backgrounds and surfaces so the colors of the food really stood out.

What else do you use foil for??

Perretti Photography LLC Now On Workbook!

Excited to share I’am now apart of Workbook! It is the place to get your work seen by top agencies in the industry! I’m excited to share some of my latest work and projects here. The involvement of Workbook’s staff making sure I showcase the best work and projects shows how dedicated they are to their artist. I hope you will take some time to check it out. Let’s work together!

https://www.workbook.com/portfolios/perretti_photography

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot for Victoria Beer

Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Dry January 2021!

What is dry January?

When you voluntarily stop drinking alcohol for a month. After the holidays, and…2020 the drinking can get the best of us and this is a great way to ease into the new year. Take the time to hit the reset button on yourself and mentally connect with one self. :)

I’ve been participating in dry January for 5 years now! I always feel better after the month. It honestly improves my sleeping, overall health, and concentration on every day tasks.

There’s nothing wrong with enjoying a drink or 2 but relaxing after a long day doesn’t always have to be with a glass a wine. Think about this while starting the new year fresh. Also check out some of these great drink alternatives I love.

Aha Seltzer: https://www.drinkaha.com/

Polar Selter: https://polarseltzer.com/

Perrier & Juice Flavored Sparkling Beverage: https://www.perrier.com/us/perrier-juice-drink

Bubly: https://www.bubly.com/#/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Gorton's Seafood photo shoot (Pre-Covid)

Back in the studio with our favorite client Gorton’s Seafood! Hook Line and Savor family of fish is doing so well they have extended it and we were shooting their newest flavor; Everything! Just like the bagel, that was so tasty! It had a great crust and Helen the food stylist came up with perfect herbs and flavor Q’s that went along well. In addition to shooting that we got to shoot a new packaging shot for their Pub Style Cod. This was beautiful with the rustic wood surface and earthenware plate. The cod was paired with steak fries and a crisp golden beer. That was new for me incorporating a beer into a packaging shot, such a perfect idea! It came together really well. The lighting was a broad and soft approach as if there was window light being used. Beautiful shot to end the day with. Great working with the team!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Campbell's Photo Shoot

Growing up there were some brands you just dream of working with. Having the opportunity to work with Campbell’s came true! Lisa Russell brought me on as the photographer for this project. We had the opportunity to work with their snack division on some social content photography. This was so fun putting together stop motion and recipe photos. We got to work with The Snack Factory and Synders Pretzels. The recipes were great for upcoming holidays and the stop motion pieces were a playful way to use the brands. The photography had punchy color and light. Propping was great and helped elevate the brands. The Campbell’s team was very hands on and made the whole production run smoothly. In the end we walked away with great photography for them.

Can’t wait to see the images out!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot: King's Hawaiian

When I think of bread that reminds me of summer, hands down it is King’s Hawaiian! It was an awesome project to work on that Chuck Studios executive producer Elyse Sara brought me on to. We had 2 days on set with a limited crew because of COVID-19 to capture beautiful kitchen scenes and super tasty recipes using the various King’s Hawaiian products. The kitchen sets were modern, contemporary with warm colors and greens peeking in. Helen Jones styled the recipes perfectly to really elevate the bread and flavor cues! Propping and set dressing was done by the amazing Christina O’Neil. We had all the COVID-19 regulations in place and we all felt safe on set. Also since the client could not be there we were able to setup a private Slack channel and use ZOOM to conference in the team. It was a seamless experience and would do it again. At the end of the day we got some awesome photos. Can’t wait to see them in the wild!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

COVID-19 Policies and Procedures On Set

As a photographer and business owner returning to work, I have a responsibility to keep my employees, clients, and family safe while on the job and when I return home.

The number one way for us to return to work safely is to respect the social distancing policy introduced by the CDC, as well as OSHA. These best practices are currently being adopted by Hollywood and Commercial productions as well as smaller productions across the country.

As a major metropolitan area, New York City was highly impacted and these health and safety guidelines have to be undertaken now as part of all production processes. 

Obviously shoots and the creation process have a social and collaborative component. As we try to work through these new guidelines please understand that these restrictions are new for all of us and we will do our best to deliver the highest caliber of work while keeping everyone safe.

https://www.asmp.org/covid-19

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Create In Place

Excited to join forces with Create In Place, a production option to photo and video shoots while following stay at home orders. Let’s create something great! *Clients* Please inquire for additional info with password protected access. https://www.createinplace.com/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Working Remotely

How are you doing?

Looking back at my February email to this months, wow, what a stark difference. End of February my husband and I left for a much needed vacation to the beautiful country of Australia. The brushfires were clearing up and the trip as a whole was fantastic. The food, views, and people were great; really a trip of a lifetime!

In those short 3 weeks away, we were leaving Australia on one of the last normally scheduled flights by Quantas to America. We landed in San Francisco to see the news coverage of the travel ban to Europe. The immediate following days everyone’s world turned upside down. Business came to a halt and an illness was creeping among us.

As I write this we are starting to adjust to the new normal. We are creating a virtual routine with friends, family, and co-workers. The same goes for me while running my business. I’ve reached out to several of my clients to see how they are doing and what I can do to help. When the time is right to get to the new normal of working I’m there for support. Like others adjusting and working from home, I have a home photo studio setup and working well. In addition to email, text, and phone, I have ZOOM the virtual platform where you can share screens live and I can mirror my tethered screen so you can see the images come through. If you have food or product that needs to be captured please know I’am here for you. COVID-19 might of removed me from my normal studio, but it certainly didn’t take my creativity.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Zoom Communications: Food Backgrounds For Your Meeting!

What a crazy moment we are living through of moving virtually only and social distancing. The process doesn’t have to be ugly, but an opportunity to be creative! I’ve used Zoom myself and was excited to learn I could change my background. This little tip puts a smile on my face and brings some personality to the online meeting that can only be felt in person. I express myself creatively through photography and I feel others should be able to do the same.

I’ve pulled just a few of my favorite foodie images together that you might enjoy for your next Zoom meeting. Just let me know and I can send it over! Bell Well!! -Felicia

Food Photography by Food Photographer Felicia Perretti, New York, Chicago

Food Photography by Food Photographer Felicia Perretti, New York, Philadelphia

Food Photography by Food Photographer Felicia Perretti, New York, Chicago

Food Photography by Food Photographer Felicia Perretti, New York, Chicago

Food Photography by Food Photographer Felicia Perretti, New York, Chicago

Food Photography by Food Photographer Felicia Perretti, New York, Chicago

Food Photography by Food Photographer Felicia Perretti, New York, Chicago

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

2020 Food Reel!

Kicking off 2020 in big ways! Excited to share this new year with a new food reel highlighting everything delicious about food. It was great to work with Micah Morton, food stylist extraordinaire on this work. We shot at Go Studios and worked with Adorama renting the necessary gear to make the vision come to life. I put together several storyboards and with myself, DP Desmond Reich, and gaffer Crystal Rodriguez we had 2 days in studio capturing the fun actions. In the end Vince Perretti editor, put the cherry on the top with coloring and sound design! Great work team!

Some sketches below of the storyboards

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Conceptual Series: Pop Art!

This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.

The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Thank You for a great 2019!

Happy Holidays! Ending the year on a sweet note. 2019 was packed with amazing projects, new clients, returning clients, and travel. My dream as a business owner! Thank you again for trusting me with your creative concepts, working as a team to bring the vision to life. I look forward to this with every project and with every new year creates these new opportunities. See you in 2020!!

I will be starting the year off right with a trip to Australia end of February to early March. Any food or sight seeing recommendations please send them my way.

Sincerely,

Felicia

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot Fine Cooking Magazine

Connecticut is a beautiful state and I’m so lucky to work with my client Fine Cooking Magazine there! That is also the home of Taunton Press where beautiful food stories are published. The team I get to work with is very passionate about food and cooking which makes the photo shoots all the better. I don’t always get to see my work in print so these projects have been really special to me. Also it’s great to work with the talented food stylists Nicole Twohy and Heather Meldrom! Pick up the latest copy of Fine Cooking today!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. In The Raw Photo Shoot

What a great time shooting with the In The Raw team! This concept was so fun incorporating identical cakes made slightly different using In The Raw products. Also we had the opportunity to work with talent posing as bakers. BLOC NYC was a great agency to work with and several models to choose from. There was great energy and discussions on set making the shoot a hit! In the end we walked away with a great variety in poses and expressions. Bringing ideas like this to life reminds me why I love what I do. Can’t wait to see this out in the wild.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot John and Kira's Gourmet Chocolate

A favorite and challenging thing to photograph is chocolate. My team and I are always up for the challenge and love the sweet shots we walk away with! John and Kira’s a gourmet chocolate client of mine wanted to create some new imagery for their catalogue and website. The look and feel for this project was to convey moodiness and drama using the chocolate. Telling their story through high end imagery and propping is always our goal. The chocolate itself is always the hero! Working with Lisa Russell and team we were able to capture a beautiful variety of their chocolates over 2 days. We had layouts to reference while we were shooting to make sure they fit within. Having the client and chocolatier on set is always a plus because they get to help bring the photo concepts to life and they know their product best. Of course we taste tested along the way and their chocolate never disappoints.

It was great to have them on set and I can’t wait to see our final shots out.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Summer Fancy Food Show 2019

Another great year in the books for the Summer Fancy Food Show held at the Javits Center in New York City. I only had time for 1 day this year, but managed to hit almost every aisle. By the end of the day I walked about 8.5 miles…. not bad, snacked along the way too! ;)

As always there are so many innovative and amazing products being introduced and displayed at the show. Things already on shelves and items just being released. I could write a novel if I discussed every single item I saw from National to International! My post will consist of some of my personal highlights and products that peaked my interest.

I started the morning with breakfast; booth #274 had fresh, tasty Mina shakshuka at the ready. Sunny egg with dipping bread! The shakshuka was hot, a little kick at the end, but a great earthy flavor. This product was made by Casablanca Foods. They also had harissa to try but I had a lot of things ahead of me.

I came across a lot of companies selling coconut water, which has its audience (not me) but there was 1 company Eliya that had a great presentation with the slickest bottle I’ve seen. Very dynamic and peaked my interest to try their coconut water. Other than coconut water there was a spike in oxygenated water brands showing. Being an avid exerciser I’ve seen and read about these brands but never decided to try them. I know it has its benefits, it’s better for you than Gatorade, but I still need to do more research on my part.

On the topic of drinks, today’s consumers are drinking less alcohol. The market for non-alcoholic drinks is climbing. Consumers want to enjoy the drink, socialize, and not leave with a buzz. The show usually has companies promoting their drink mixers, but also a handful of companies were playing off the flavorful drinks without the alcohol. One company showing was called Mingle Mocktails. I believe they were at the show before? Either way, this is a great time to be in the market. Their flavors were great and I felt worked really well in this marketplace. Also their drinks are available on Amazon!! Perfect for our generation. A new vendor showcasing their sparkling drink was Spindrift Beverage Co. Again, a great stand along sparkling water with real fruit. Their website does offer drink recipes but this can be consumed as is. I tried it and really loved the flavors they offered.

The list goes on with drink vendors, coconut water, and cold brew coffee. If I had more time I would love to talk more about the drinks.

Overall I’m a healthy conscience eater and I do love cauliflower. So it was exciting to see the company Caulipower at the show. I believe they have showed in the past. I got to try their pizza and chicken tenders, boy were they amazing! Coming to stores in September, I think they are going to do really well. I highly recommend checking out their products. YUMM.

Some buzz words shown around the show were KETO, Protein! Nothing wrong with that, and they were great products to back up the names. These products relate really well to today’s consumers so it is important to see those and try them. Dang Foods was premiering their new keto bar which was amazing. The right chewy texture and bite your looking for. Will keep you full and feeling good. A product under Elma Farms was The Protein Ball Co. Again that was really tasty. A good amount of chewiness and flavor. To wrap up my post I was lucky enough to try BNutty! Beyond peanut butter, gourmet peanut butter. I had irresistible pretzel and was hooked. Check these guys out!

Already planning for next year. If you want me to come by your booth and check out your latest products just let me know. In the meantime, send me an email or connect on LinkedIN!

-Felicia

https://www.specialtyfood.com/shows-events/summer-fancy-food-show/

https://www.casablancafoods.com/products/mina-shakshuka-16oz

https://www.eliyanyc.com/

https://www.drinkoxigen.com/

https://www.minglemocktails.com/

https://spindriftfresh.com/

https://eatcaulipower.com/

https://dangfoods.com/

http://www.elmafarms.com/

https://www.bnutty.com/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!