Conceptual Series: Pop Art!

This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.

The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Photo Shoot BTS: Finlandia Cheese

This past shoot for Finlandia Cheese was so much fun. When your given the freedom to create the best sandwich using quality cheese the possibilities are endless. We got to spend the day making tasty heroic sandwiches using a variety of Finlandia’s new line of pre-sliced cheeses. They had great varieties and of course swiss! Working with Lisa Russell at her new studio was a great experience. The kitchen to shooting space is seamless. We had Apple TV wireless connection to show the shots large as we were shooting. Also the cool thing about the space is it’s inside center city Philadelphia’s String Theory School. We had high school students who are currently majoring in broadcast come in throughout the day to see what we do. The students were engaged and anxious to watch us work. It’s really nice when you can create work and give back to students at the same time. So rewarding!

Photo Shoot Recap: Le Bus Bakery

    It was great to be back at Le Bus Bakery! A long time favorite client of mine needed some new photography for new brochures AND they have grown so much since I’ve seen them. Their facilities have amazing new oven equipment expanding their capabilities on creating fresh bread. They have always had a variety of artisan breads from loaves to macaroons, and burger buns. The talent in their bakery is unreal! No wonder they have such a large spread of clients to the restaurant industry and right to consumers. If you make it out to the King of Prussia area make sure to stop at their outlet store. Yum!
    It was a fun day packed with shooting their fresh bread working with their marketing department seeing their newly designed brochure and taking shots to help fill their needs. After we finished with shooting their products we got to visit the updated bakery where they have all their new bakery equipment, updated loading dock, and packaging area which overall makes production smoother, quicker, and easier for the bakery employees. Still putting out that quality hand rolled dough. It’s really great to see.

I Got Married!

Some of you may know I was engaged and what felt like a lifetime I finally married the love of my life on July 29th, 2017! My now husband Joe Kitchen and I were surrounded by family and friends at the beautiful venue Power Plant Productions in Old City Philadelphia under the Ben Franklin Bridge. We had an amazing wedding photographer and friend, Jeff Wojtaszek capture the day and I can’t wait to share more photos!! Catering was provided by family friends and where I had my first job in High School George’s Market. The food spread they provided was amazing. We had chicken saltimbocca, grilled vegetables, summer shrimp medley, and penne alla vodka. Cocktail hour had a amazing spread as well with cheese, meats, figs, and bruschetta. We kept drinks easy with a variety of beer and wine. For dessert Joe and I had planned a special spread and something we both love. We had Milk Bar in New York bake up some of their signature treats such as crack pie, compost cookies, truffles (omg their truffles!!!) and for cake cutting we had their amazing birthday cake. SOOO good!
    As long as it took to plan this celebratory event the night flew by in the blink of an eye. I’m so glad we had as many photographers on hand as we did. Now it’s memories and stories for a lifetime ahead.

Imbibe Magazine Photo Shoot: Midas Touch Beer and Dr. Patrick McGovern

Get the latest issue of Imbibe magazine and see the exciting story on Dr. Patrick McGovern; U Penn’s director of bimolecular archaeology project. Using his knowledge and experience in extracting various ingredients used in drink residues all the way to King Tut’s Tomb! Patrick and Sam Calagione of Dogfish Head Brewery got to work together on the amazing project and had created the beer we love today Midas Touch. Since the creation of this beer it has won various awards in tasting competitions nationwide. PICKUP A COPY TODAY. Article written by Joshua M. Bernstein.