B.T.S. Photo Shoot: Love For Pizza

When creatives get together! Pizza was on the mind, and no better team to call upon than Janine Kalesis, and Penelope Bouklas to bring it to life. We brainstormed indulgent pizza slices and created unique environments around each concept. Incorporating talent was important to tell the story of each slice. We have Molly and Licha from Vie Agency who brought their A game! Dominique Noelle did an awesome job on hair and makeup and their looks worked well with each setup. Experimenting in the studio with lighting and cameras is part of the fun. We were able to get funky wider shots that created completely different vibes. It was one way to stretch the scenes and make them more versatile, things clients are always looking for. Love this series, and there were too many to post here!

Thank You Crew!!!

Studio: Simple Studio

Food Stylist: Janine Kalesis

Prop Stylist: Penelope Bouklas

Hair and Makeup: Dominique Noelle

Talents: Vie Agency - Molly Brodowski and Licha Gonzalez

BTS Photos and Photo Assist: Jarrett Murphy

National Pizza Month - Pizza Promo

October is National Pizza Month! Of course we need to dedicate a whole month to our favorite food group. There are other pizza holidays throughout the year, but this is the big one. I’ve always wanted to do a fun over the top printed promo and this was the perfect opportunity.

This month was not just about any pizza, but a great way to showcase my shoot I did overseas for Domino’s PIzza! Get right to the heart of the project and show the tasty, beautiful, cheesy pizzas we shot over the month. YUM!!

To make this promo really fun and creative I worked with graphic designer Amanda Stringer on a concept of a pizza box with my branding and a photo booklet to go with it. In addition to the booklet to make it run and interactive I had a QR code made that would take you right to my website and the BTS Video from the shoot. Also I found this really cool pizza frisbees, and build your own pizza stickers!

The promos were sent to a super targeted list of pizza brands across the country and their coinciding agencies that also work with them. I sent out for the month of October my newsletter highlighting the pizza shoot and talking about the promo.

B.T.S. Domino's Pizza MENA (Middle East North Africa Division) International Advertising Photo and Video Shoot

This project was a great way to finish out 2021 and ring in 2022 with a month long advertising project in the Middle East. I don’t know where to start with this amazing opportunity to shoot for a dream client! I hope all the behind the scenes will help do it justice. There were months of pre production planning this shoot while still dealing with international travel during COVID. In the end everything came out great and the client loved the shots.

The first half of the shoot was the still components. We went through and captured fresh imagery for their menu showcasing all the different pizza offerings and sides. Beautifully styled by Jamie Kimm. In addition to the menu items we captured combo deals that they regularly advertise. The New Yorker pizza was a very prominent pizza we shot. Really great hand tossed pizza with big slices just like in New York City! The most exciting and challenging aspect of this shoot was getting the cheese pulls right. Jamie’s attention to detail and experience was paramount in getting these shots right.

After we captured the still components the last 2 weeks we shot various short video moments of cheese pulls, wings dipping, sauces being poured onto pizzas, and beautiful details of the regional ingredients. These videos will be used on their digital sings in store as well as social media. I couldn’t of done this project without the local rental house Action Filmz who was able to put together all the lighting and grip I needed and deliver to Abu Dhabi. Highly recommend!

We had 3 core surfaces we used for the different channels the images and video were going to be showcased on. I had a super talented local prop stylist fabricate these. Again highly recommend Caroline of Food Art Concepts. Domino Blue Color was very important!

We had just a couple days off to site see and enjoy the local food. Some of the best I’ve ever had. The weather was in the 80’s and sunny, no humidity Every Single Day. What a beautiful place.

Hope you enjoy these images as much as we do. Any questions on this project or if you have similar needs please feel free to reach out.