Personal Series: Leftovers

This concept has been on my mind forever! A kitchen staple that is so versatile it was the perfect vessel to capture food. I came up with common uses we use aluminum foil that leave residues, grease, colors, and burn marks. In a normal situation we would crumple this up and throw it away. I wanted to capture the beauty in essentially this piece of food trash before it made it’s way to the can. A fun part of this project was how easy it was to manipulate the foil and it hold it’s shape created. There had to be a feeling of movement as if it was actually dancing in mid air. The lighting and rigging on set was really important to me for this project to get the idea across. I used muted backgrounds and surfaces so the colors of the food really stood out.

What else do you use foil for??

B.T.S. Honey Nut Cheerios Shoot

I recently got to work with CANTEEN on a Honey Nut Cheerios campaign, Director Etienne Proulx on the video side and myself on still photography worked to capture beautiful shots of the products. I was able to shoot beauty shots of their Honey Nut Cheerios in a branded environment. We had a hand model for the 2 days, who allowed for more dynamic shot options. In addition to shooting stills, we came up with really creative stop motion concepts, being playful with the cereal. This was a great job to be apart of, can’t wait to see this out!

Client: Honey Nut Cheerios

Studio: Be Electric http://www.beelectric.tv/

Agency: 72andSunny

Set Build: Swell - Makoto Aoki http://swellnewyork.com/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!