B.T.S. Beer Shoot!

It never gets old photographing beer. There’s always something new to explore and discover in the process! I was so excited to work with Mieko on this project. She sourced beautiful colored beer and beer cans to photograph. We put together a few ideas to explore and left room to be creative. I know we needed a human element for one of the setups and I was able to call on Vie Agency to provide a great talent. I got to work with Jasik who knew how to open a beer can perfectly. We were able to capture the action on the first shot! That’s why planning is so important, you can get right into it when talent walks on set.

Studio: Space28

Assistant: Andrii Obolonchyk

B.T.S. Photo Shoot: Love For Pizza

When creatives get together! Pizza was on the mind, and no better team to call upon than Janine Kalesis, and Penelope Bouklas to bring it to life. We brainstormed indulgent pizza slices and created unique environments around each concept. Incorporating talent was important to tell the story of each slice. We have Molly and Licha from Vie Agency who brought their A game! Dominique Noelle did an awesome job on hair and makeup and their looks worked well with each setup. Experimenting in the studio with lighting and cameras is part of the fun. We were able to get funky wider shots that created completely different vibes. It was one way to stretch the scenes and make them more versatile, things clients are always looking for. Love this series, and there were too many to post here!

Thank You Crew!!!

Studio: Simple Studio

Food Stylist: Janine Kalesis

Prop Stylist: Penelope Bouklas

Hair and Makeup: Dominique Noelle

Talents: Vie Agency - Molly Brodowski and Licha Gonzalez

BTS Photos and Photo Assist: Jarrett Murphy

B.T.S. Premier Protein Re Brand!

Earlier this year we had a jam packed, fun week of shooting for Premier Protein creating new and colorful images across their portfolio of flavor offerings. We worked with amazing creatives, talent, and crew to get the job done. There were multiple sets going all week each dialed in with unique lighting, props, and models. Our robust styling team was able to work seamlessly with the schedule for the week with plenty of time for planning ahead of our shoot. Having the best crew ever kept the shoot humming along without any issues. Having time after shoot days to go out for food and drinks with great clients made the experience even better. I love the final shots and how creative each one came out.

Just a few fun B.T.S. shots from our amazing shoot with awesome clients and crew!!

Here’s a few tears from the work out there LIVE!

Lurzer's Archive 200 Best Photographers Edition 12

This was exciting news to receive that I was one of the chosen photographers to be in Lurzer’s Archive’s next edition for 200 best photographers! I love the diner series I shot with food stylist Janine Kalesis and prop stylist Penelope Bouklas, and I’m glad they chose those images for print!

For over 40 years Lürzer’s Archive has been curating the very best in commercial creativity. Beginning as an archive of the best in print and video campaigns, we now encompass the ever growing gamut of creative commercial output.

B.T.S. Breakfast Favorites Creative Shoot!

Breakfast is such a versatile meal. It can be sweet or savory, but always filling! How can you capture some of the simplest breakfast options like cereal or yogurt and take them to the next level? Working with a creative and collaborative team of stylists. For this test shoot I got to work with food stylist Hadley Sui and prop stylist Alya Hameedi. We laid out some colorful ideas to capture iconic yogurt brands and cereal with our own creative take on them. In a crowded market it’s important to not just help a brand make amazing photos, but make them unique to their identity and stand above the other competitors! A big part of being successful with this is planning ahead. So much can be figured out ahead of the shoot to allow the actual day of the job to run smoothly and leave room for creative spontaneity. Reach out to discuss your next project and how we can bring it to life!

B.T.S. Casino Shoot

When an idea comes to life! I collaborated with my creative team, penelope bouklas and Janine Kalesis to come up with a vintage inspired casino night. We incorporated vintage props as well as food and beverage. I created the lighting and composition to help set the tone of the environment. There were so many great moments from this shoot it’s hard to just pick a few. Noreen Eddy, our hand model really helped capture the mood and added the perfect human element to our story

B.T.S. - PRE Meats Beef Done Differently

Another fun creative collaboration with our client PRE on a new advertisement for their brand. It was a great continuation of using color and talent showing the various meats and how they can be served. We got to create colorful environments and explore playing with the product. Each setup incorporated a bold color and we were able to pair it with a recipe. This is a product you want to cook at your next summer get together! I love how the final piece came together, and all the amazing stills we captured from each setup. Teamwork makes the dreamwork!!

Carolyn Somlo - Producer/REP

Gadi Solis - DP

Collin Breimeier - DIT

Thomas Schroeder - Gaffer

Emmanuel Terrell - Grip

Mary Valentin - Food Stylist

Dominic Cordilla - Prop Stylist

Izzie Copeland - PA

Shot At North Logan

Photo Shoot BTS - Knorr Remix

What a cool project with Knorr! Although I didn’t get to meet Ludacris, my photo of the lemon pepper chicken cutlet is Very close to him! It’s a win! I couldn’t of done it without my amazing crew.

Taka Kuniyuki food stylist

Penelope Boukles prop stylist

Lafayette Digital Tech

Regina Tamburro Assist

Caleb Henderson Assist

Susan Shaughnessy Producer

Space28 Studio

Carolyn Somlo Rep

Photo Shoot Diner Series

Breakfast is my favorite meal of the day and what better way to showcase that amongst other fun foods than recreating a diner! My dream team, food stylist Janine Kalesis and prop stylist Penelope Bouklas put our minds together to come up with fun diner environments with different diner foods to highlight including an early morning breakfast. I loved the challenge of lighting the scenes and making them feel like different times of the day. Also I was able to capture different angles and mini silhouettes of the scenes. Lots of fun props to help tell the story. Can’t wait till the next shoot!!

Check Instagram for more shots from the shoot!

@perrettiphoto

@foodstylistnewyorkcity

@penelope_props

End of Year Thanks!

Happy Holidays! 2023 was an exciting year with lots of new clients and fun projects. It’s great to continue challenging myself in my work and growing my business connections. It was my first full year working with my rep Carolyn Somlo who has been a great production partner. Can’t wait to dive into 2024 and work on more exciting projects.

Enjoy this tasty whipped coffee drink for the holidays styled by Janine Kalesis.

Photo Shoot with Unilever + Meijer Stores

Excited to share a recent shoot with Arc Worldwide, Unilever and Meijer Stores collaboration. Ice cream 7 days a week is fine by me! We created 7 tasty and vibrant shots of ice cream and their recipes you could make every day of the week. A really fun play on words and even better treats! Couldn’t of been possible without the amazing support of AgencyMJ, Rocket To The Moon and the entire crew:

Food Stylist: Charlotte Omnes

Prop Stylist: Maya Rossi

Studio: Space28

Assistants: Regina Tamburro, Desmond Reich

B.T.S. - The Not Company Shoot

NotCo What a fun brand to work with! It was so exciting when they reached out to work together on shooting new photography and video for their NOT chicken patties and their brand new NOT MILK product line. The vibrant colors in the brand were used in the background as well as table settings. We had a variety of set options for the recipes we shot. Tiffany Schleigh food stylist created indulgent dishes for us to capture. There were a variety of recipes that used plant based cheese, yummy sauces, and layers of goodness. When I tried their chicken patties and nuggets I coulnd’t belive it wasn’t actual chicken! They were so good!!

Along with the creative team we were able to work with the super talented kid model Miles @milesandre_14 He had fun expressions and excitement with each dish as well as the NOT MILK Chocolate Milk and regular Milk products. So much fun tossing things in the air.

We got to work with one of my favorite studios, Space28. We were able to shoot table top imagery as well as use their kitchen to shoot other dishes and Milk drinks.

Can’t wait to see all the shots out in the wild. You can find their products at a variety of stores like Whole Foods, and Giant Food Stores.

Pink Lady® Food Photographer of the Year 2023 Shortlisted!

Excited to share for a 2nd year in a row I’am shortlisted in the Pink Lady® Food Photographer of the Year 2023!! I always look forward to entering contests, and this is one of the best out there. It’s great to be recognized for the hard work put in to making memorable food photos. This year I entered an image from my Leftover Series! I entered it in the category MPB Award for Innovation.

You can see the whole list of talented photographers shortlisted here: https://www.pinkladyfoodphotographeroftheyear.com/pink-lady-food-photographer-of-the-year-shortlist-2023/

News: Now Represented by Carolyn Somlo Talent!

Excited to start the new year with big news! I’m now represented by Carolyn Somlo Talent! Looking forward to growing my client reach, projects, and traveling all over! Work is now live at her site http://www.somlotalent.com/ Along with other amazing photographers and directors. Reach out to us for your next project!

B.T.S. with Felicia and Carolyn on set!

Stills - Beyond Meat Commercial Shoot

This was a really fun shoot in Los Angeles at the end of the summer. I got to work with the best, Chuck Studios from Amsterdam and my favorite Table Top Director Olaf van Gerwen. Food really does get famous here. It was a real treat to be with a fun, creative team. Olaf was capturing the beautiful video work with food stylist Joseph Celis. After the scenes were wrapped I came onto set to work with the stylist, and models to capture various stills of the Beyond Meat Product and the recipe that went with it. It was great to capture the natural moments and real expressions of the talent. Of course we highlighted the food and showed how appetizing it was! It was a really great product to work with. The Beyond Team was there for the shoot and loved everything we were able to capture for them. It was a busy 2 days at the various spots on location. We captured a back to school scene, friends at their apartment, and a outdoor BBQ scene. It really takes a village to get these projects off the ground. I’m so glad I was able to be apart of it! You can see the work out now.

Go buy Beyond Meat, it is soo good!!

B.T.S. Domino's Pizza MENA (Middle East North Africa Division) International Advertising Photo and Video Shoot

This project was a great way to finish out 2021 and ring in 2022 with a month long advertising project in the Middle East. I don’t know where to start with this amazing opportunity to shoot for a dream client! I hope all the behind the scenes will help do it justice. There were months of pre production planning this shoot while still dealing with international travel during COVID. In the end everything came out great and the client loved the shots.

The first half of the shoot was the still components. We went through and captured fresh imagery for their menu showcasing all the different pizza offerings and sides. Beautifully styled by Jamie Kimm. In addition to the menu items we captured combo deals that they regularly advertise. The New Yorker pizza was a very prominent pizza we shot. Really great hand tossed pizza with big slices just like in New York City! The most exciting and challenging aspect of this shoot was getting the cheese pulls right. Jamie’s attention to detail and experience was paramount in getting these shots right.

After we captured the still components the last 2 weeks we shot various short video moments of cheese pulls, wings dipping, sauces being poured onto pizzas, and beautiful details of the regional ingredients. These videos will be used on their digital sings in store as well as social media. I couldn’t of done this project without the local rental house Action Filmz who was able to put together all the lighting and grip I needed and deliver to Abu Dhabi. Highly recommend!

We had 3 core surfaces we used for the different channels the images and video were going to be showcased on. I had a super talented local prop stylist fabricate these. Again highly recommend Caroline of Food Art Concepts. Domino Blue Color was very important!

We had just a couple days off to site see and enjoy the local food. Some of the best I’ve ever had. The weather was in the 80’s and sunny, no humidity Every Single Day. What a beautiful place.

Hope you enjoy these images as much as we do. Any questions on this project or if you have similar needs please feel free to reach out.

Perretti Photography LLC Now On Workbook!

Excited to share I’am now apart of Workbook! It is the place to get your work seen by top agencies in the industry! I’m excited to share some of my latest work and projects here. The involvement of Workbook’s staff making sure I showcase the best work and projects shows how dedicated they are to their artist. I hope you will take some time to check it out. Let’s work together!

https://www.workbook.com/portfolios/perretti_photography

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot for Victoria Beer

Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Dry January 2021!

What is dry January?

When you voluntarily stop drinking alcohol for a month. After the holidays, and…2020 the drinking can get the best of us and this is a great way to ease into the new year. Take the time to hit the reset button on yourself and mentally connect with one self. :)

I’ve been participating in dry January for 5 years now! I always feel better after the month. It honestly improves my sleeping, overall health, and concentration on every day tasks.

There’s nothing wrong with enjoying a drink or 2 but relaxing after a long day doesn’t always have to be with a glass a wine. Think about this while starting the new year fresh. Also check out some of these great drink alternatives I love.

Aha Seltzer: https://www.drinkaha.com/

Polar Selter: https://polarseltzer.com/

Perrier & Juice Flavored Sparkling Beverage: https://www.perrier.com/us/perrier-juice-drink

Bubly: https://www.bubly.com/#/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!