Fine Art Food Friday

This was a fun creative exercise exploring simple foods and viewing them through fresh eyes. Working with my medium format system allows me to explore products under a close view without obstructing the quality of the image output. The color spectrum I was able to produce with these images made for a magical photograph! The play with light and shadow, and shallow depth of field turned the food into abstract objects allowing you to immerse yourself into the photo.

Understanding this really helps with creating packaging photography for my clients which is one of my Favorite things to shoot! I love those super tiny details and how the light is shaping the product.

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot for Victoria Beer

Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot Fine Cooking Magazine

Connecticut is a beautiful state and I’m so lucky to work with my client Fine Cooking Magazine there! That is also the home of Taunton Press where beautiful food stories are published. The team I get to work with is very passionate about food and cooking which makes the photo shoots all the better. I don’t always get to see my work in print so these projects have been really special to me. Also it’s great to work with the talented food stylists Nicole Twohy and Heather Meldrom! Pick up the latest copy of Fine Cooking today!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Beverage Photography: Getting That Splash

With beverage work comes pours and splashes. I’ve found I was lacking some of that in my portfolio and have lost out on projects because I didn’t have that aspect. Getting this integrated into my work was no easy task and there is a lot of trial and error in getting that perfect pour or splash. There are ways to accomplish this type of photography with sound and laser triggers getting it exactly where you want it when you throw your liquid into the air. For my first time I was concentrating on using the right strobe equipment and keeping my setups simple but conceptual that still showcased my creativity but showed an understanding how to get that shot. If you want your pours midair with little to know ghosting on your shots using the Broncolor Scoro’s were the way to go. I used 2-3 heads per shot giving a nice fill light without washing out the clear liquids. Water was the most efficient way to practice and get neat shots midair. I really enjoyed how the final image came out after post processing. The other great thing with Broncolor was I was able to use the Profoto modifiers (personally are better than Broncolors) on Broncolor heads. They had speed rings that could adapt to Profoto softboxes. If you plan to try and capture pours or splashes I’d advise buying tarps from Home Depot and having extra towels because you will make a mess.

B.T.S. Photo Shoot: Alouette Cheese

    What an exciting end of the year. It’s certainly not slowing down! I had a great shoot with a favorite past client of mine, Alouette Cheese between Christmas and the New Year. They have been putting out some great new lines of cheese and also creating some nice recipes with their products. We shot 2 days in studio photographing some fun and refreshing recipes using various cheeses of theirs.
    A personal favorite I think was their brie wheel. It was wrapped and baked in a Pillsbury dough and came out like a pull-apart bread. The brie inside was warm and gooey. If you really wanted to take it up a notch dip it in the cranberry sauce paired with it. It really was tasty and a perfect choice for a holiday appetizer. Another recipe idea was using one of their cheese dips to fill the bottom of glasses then pair on top with some cut vegetables. It’s a cute and fun way to serve it at your next party.
    Check out some B.T.S. having fun with cheese! :)

Happy New Year and looking forward to 2017 projects!

Photo Shoot BTS: Shoo Fry

Cheesesteak Poutine

A lot of my work takes me to the studio photographing recipes, and advertising work. Sometimes however I get to work on location! There was a new restaurant opening; really the first of it’s kind I’ve seen in the U.S. specializing in poutine. This new concept was in need of some professional photography. The buzz about this restaurant opening was growing quickly and they needed photography for their menu, website, and PR releases. Their current images were snap shots from their phone and were not of great quality. The graphic designer of the restaurant found me and thought I would be a good fit. How could I say no to a fun place like this.

Not everyone is familiar with this amazing treat but poutine originates from Canada, actually where the owners found the idea in the first place. The basic recipe consists of fries topped with cheese curds and brown gravy. This restaurant has taken it to another level with several other combinations any late night go-er would want or even a lunch rush option. We used to day of shooting to capture their different varieties of poutine as well as a couple slider options they were offering. The franchisee that was there mentioned sliders weren’t as popular and were hoping to create a new need for them. They were simple but delicious and not your normal thing you could order. Also another unique and tasty item they offered were milkshakes! You cannot go wrong with a “Tommy Like Wingy” poutine with a Little Baby’s Ice Cream milkshake; heaven!

While we were there and with brown paper still on the facade people were still asking if we were open yet?? I think they will be very successful in their poutine business.

Latest Personal Conceptual Series: "Condiments"

Conceptual projects for me come together through daily experiences and things I see that inspire. I really want to develop some unique “mini” series of conceptual shoots that show another side of my capabilities to clients and potential clients. My latest series Condiments really came together nicely. My vision and what I wanted to accomplish with colors, lighting, and camera angle happened exactly the way I envisioned. Constantly practicing the craft can really pay off.

The list of condiments was an ongoing discussion of just using the weirdest condiments in the world, to unique condiments, then to iconic condiments. I have others on the list and if you see any I should photograph I would love to hear your thoughts!

For this particular series I really want to put together a special promotional piece at the end of the year showcasing these images and include a little leave behind that represents the idea.

APA NY Photo Contest Winner

I was so excited to find out I was one of the winners in this years APA NY Photography Contest! I entered the Still Life + Food category with one of my new personal projects I'm working on currently titled "Cartoon Food." I'm re-creating iconic foods from well known cartoons or cartoon movies and photographing them. The winning shot was my recreation of Homer Simpon's pink doughnuts. It incorporated the blue and yellow of his skin and pink doughnuts were in the white box.

I'm still currently shooting some ideas for this project and plan to send out a personal promo along with my new logo!

Phase One iQ260

Part of running a business is to grow your business and add value to your “product.”

This is a very exciting time in my business where I’ve increased the quality of my photography making me more valuable to the client. I’ve purchased a medium format camera system that creates images you could never get with a simple DSLR camera. The color bit depth is incomparable, and the incredible detail in the image with the increased megapixel captures are just some of the simple differences but huge game changers in being a professional photographer. I know my clients present and future will instantly see the difference in what I can offer them and in the long run create beautiful images.

http://www.phaseone.com/en/Camera-Systems/IQ2-Series/IQ2-Features.aspx