Fine Art Food Friday

This was a fun creative exercise exploring simple foods and viewing them through fresh eyes. Working with my medium format system allows me to explore products under a close view without obstructing the quality of the image output. The color spectrum I was able to produce with these images made for a magical photograph! The play with light and shadow, and shallow depth of field turned the food into abstract objects allowing you to immerse yourself into the photo.

Understanding this really helps with creating packaging photography for my clients which is one of my Favorite things to shoot! I love those super tiny details and how the light is shaping the product.

B.T.S. Stills + Motion Shoot for Magma Products (Covid-19 Set)

This shoot was a great way to kick of the summer! Magma Products, the leading industry maker of grills for Marina and Camping enthusiasts. The brand was going for a new and updated look so we were able to create high end imagery bringing together the lifestyle these grills appeal to. It was such a cool and challenging shoot because not only did we bring the tropics to Manhattan we brought a boat to the studio! We had a custom built boat ledge made fitted for these grills as they would attach to a boat in real life. This ledge came out so nice we had it sent to the client in California after the photo shoot. This was one of our first shoots back inside since COVID hit; Everyone that was able to attend the shoot was comfortable in the environment. We had plenty of space to socially distance, masks required, and PPE on hand. Can’t wait to see the final pieces out in the wild!

Food Styling: Lisa Homa

Space: Go Studios

Prop Styling: Deb Donahue

Boat: Set Shop

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Honey Nut Cheerios Shoot

I recently got to work with CANTEEN on a Honey Nut Cheerios campaign, Director Etienne Proulx on the video side and myself on still photography worked to capture beautiful shots of the products. I was able to shoot beauty shots of their Honey Nut Cheerios in a branded environment. We had a hand model for the 2 days, who allowed for more dynamic shot options. In addition to shooting stills, we came up with really creative stop motion concepts, being playful with the cereal. This was a great job to be apart of, can’t wait to see this out!

Client: Honey Nut Cheerios

Studio: Be Electric http://www.beelectric.tv/

Agency: 72andSunny

Set Build: Swell - Makoto Aoki http://swellnewyork.com/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!