B.T.S. Photo Shoot: Love For Pizza

When creatives get together! Pizza was on the mind, and no better team to call upon than Janine Kalesis, and Penelope Bouklas to bring it to life. We brainstormed indulgent pizza slices and created unique environments around each concept. Incorporating talent was important to tell the story of each slice. We have Molly and Licha from Vie Agency who brought their A game! Dominique Noelle did an awesome job on hair and makeup and their looks worked well with each setup. Experimenting in the studio with lighting and cameras is part of the fun. We were able to get funky wider shots that created completely different vibes. It was one way to stretch the scenes and make them more versatile, things clients are always looking for. Love this series, and there were too many to post here!

Thank You Crew!!!

Studio: Simple Studio

Food Stylist: Janine Kalesis

Prop Stylist: Penelope Bouklas

Hair and Makeup: Dominique Noelle

Talents: Vie Agency - Molly Brodowski and Licha Gonzalez

BTS Photos and Photo Assist: Jarrett Murphy

Photo Shoot Recap Junkless Foods!

Junkless Foods is such a cool brand to work with. They have a variety of tasty granola bars we’ve been able to photograph, and most recently their new Protein Bars! So yummy! Other than helping them with their packaging photography we’ve captured some fun lifestyle shots for them to showcase their products and packaging in other fun ways. Check them out at your local supermarket.

Thanks To The Crew!

Studio: Space28

Assist: Zach Felts and Daniel Cochran

PA: Autumn Baxter

Food Stylist: Hadley Sui

Producer: Carolyn Somlo

Retoucher: DayMoon Studios

Models: Wilhelmina

B.T.S. Premier Protein Re Brand!

Earlier this year we had a jam packed, fun week of shooting for Premier Protein creating new and colorful images across their portfolio of flavor offerings. We worked with amazing creatives, talent, and crew to get the job done. There were multiple sets going all week each dialed in with unique lighting, props, and models. Our robust styling team was able to work seamlessly with the schedule for the week with plenty of time for planning ahead of our shoot. Having the best crew ever kept the shoot humming along without any issues. Having time after shoot days to go out for food and drinks with great clients made the experience even better. I love the final shots and how creative each one came out.

Just a few fun B.T.S. shots from our amazing shoot with awesome clients and crew!!

Here’s a few tears from the work out there LIVE!

Atkins Packaging -Splash Work!

Fun week in the studio creating stunning photography for new packaging with Atkins! Great team to get the job done!

Food Stylist: TakakoKuniyuki  https://www.tkuniyuki.com/

Digital Tech: Zach Felts https://www.zachfelts.com/

Assistant: Regina Tamburro https://reginatamburro.com/

Splash/Rigging: Nathan Destro of Performing Rigs https://performingrigs.com/pages/about

Retouching: Daymoon Studios https://www.daymoon-studios.com/

Studio: Space 28 https://www.space28.com/

Rep: Carolyn Somlo Talent http://www.somlotalent.com/

Lurzer's Archive 200 Best Photographers Edition 12

This was exciting news to receive that I was one of the chosen photographers to be in Lurzer’s Archive’s next edition for 200 best photographers! I love the diner series I shot with food stylist Janine Kalesis and prop stylist Penelope Bouklas, and I’m glad they chose those images for print!

For over 40 years Lürzer’s Archive has been curating the very best in commercial creativity. Beginning as an archive of the best in print and video campaigns, we now encompass the ever growing gamut of creative commercial output.

B.T.S. Spring Awakening Series Shoot

This personal series has been brewing for awhile. I wanted to create these sculptural images that incorporated raw ingredients and flowers. I wanted to shoot this when fresh fruit, vegetables, and flowers were peeking in season. This allowed us to have the flexibility to source some stunning options! My stylist did not let me down. I got to work with food stylist Judi Orlick and Florist (and ceramic artist studio owner!) Zofi Lipton on this shoot. I was so excited when they were on board to help bring this vision to life. We narrowed down the ideas and left room in the day to just explore and play around. I wanted the lighting and propping to be dramatic. Once the food and flowers touched the surface the vibrant colors and interaction of the two things just came to life in the shot. Beside minor dust spotting and creative rigging these are true to what we captured in studio. It was great to shoot at Simple Studio, the perfect still life studio with a view! Assisted by Jarrett Murphy

B.T.S. Casino Shoot

When an idea comes to life! I collaborated with my creative team, penelope bouklas and Janine Kalesis to come up with a vintage inspired casino night. We incorporated vintage props as well as food and beverage. I created the lighting and composition to help set the tone of the environment. There were so many great moments from this shoot it’s hard to just pick a few. Noreen Eddy, our hand model really helped capture the mood and added the perfect human element to our story

Photo Shoot Diner Series

Breakfast is my favorite meal of the day and what better way to showcase that amongst other fun foods than recreating a diner! My dream team, food stylist Janine Kalesis and prop stylist Penelope Bouklas put our minds together to come up with fun diner environments with different diner foods to highlight including an early morning breakfast. I loved the challenge of lighting the scenes and making them feel like different times of the day. Also I was able to capture different angles and mini silhouettes of the scenes. Lots of fun props to help tell the story. Can’t wait till the next shoot!!

Check Instagram for more shots from the shoot!

@perrettiphoto

@foodstylistnewyorkcity

@penelope_props

Photo Shoot with Unilever + Meijer Stores

Excited to share a recent shoot with Arc Worldwide, Unilever and Meijer Stores collaboration. Ice cream 7 days a week is fine by me! We created 7 tasty and vibrant shots of ice cream and their recipes you could make every day of the week. A really fun play on words and even better treats! Couldn’t of been possible without the amazing support of AgencyMJ, Rocket To The Moon and the entire crew:

Food Stylist: Charlotte Omnes

Prop Stylist: Maya Rossi

Studio: Space28

Assistants: Regina Tamburro, Desmond Reich

International Photography Awards Contest Honorable Mention

This was such an honor to be an official selection, then continuing in the judging process to have my images selected as Honorable Mention! So much talent in these categories. Another reason entering my work into contests is so important. The judges did not have an easy task.

My Twizzlers series received Honorable Mention in the Professional Advertising Food and Beverage Category and my Leftover series received Official Selection in the Professional Fine Art Still Life Category. It’s so nice to be recognized for all the hard work put in over the years. Thank You IPA!

Stills - Beyond Meat Commercial Shoot

This was a really fun shoot in Los Angeles at the end of the summer. I got to work with the best, Chuck Studios from Amsterdam and my favorite Table Top Director Olaf van Gerwen. Food really does get famous here. It was a real treat to be with a fun, creative team. Olaf was capturing the beautiful video work with food stylist Joseph Celis. After the scenes were wrapped I came onto set to work with the stylist, and models to capture various stills of the Beyond Meat Product and the recipe that went with it. It was great to capture the natural moments and real expressions of the talent. Of course we highlighted the food and showed how appetizing it was! It was a really great product to work with. The Beyond Team was there for the shoot and loved everything we were able to capture for them. It was a busy 2 days at the various spots on location. We captured a back to school scene, friends at their apartment, and a outdoor BBQ scene. It really takes a village to get these projects off the ground. I’m so glad I was able to be apart of it! You can see the work out now.

Go buy Beyond Meat, it is soo good!!

Personal Series: Leftovers

This concept has been on my mind forever! A kitchen staple that is so versatile it was the perfect vessel to capture food. I came up with common uses we use aluminum foil that leave residues, grease, colors, and burn marks. In a normal situation we would crumple this up and throw it away. I wanted to capture the beauty in essentially this piece of food trash before it made it’s way to the can. A fun part of this project was how easy it was to manipulate the foil and it hold it’s shape created. There had to be a feeling of movement as if it was actually dancing in mid air. The lighting and rigging on set was really important to me for this project to get the idea across. I used muted backgrounds and surfaces so the colors of the food really stood out.

What else do you use foil for??

B.T.S. Violife Foods Photo Shoots!

I love what I do because you never know where your next food project may take you! The Violife brand 100% Vegan is a fun, tasty, and fresh product hitting the shelves in the USA! I’ve been working with the T&C team creating colorful social assets featuring their products used in recipes. Each month we have been shooting different recipes that may correlate with an upcoming FOOD holiday or special event. The recipes are tested and concepts are sketched out for each recipe. Lisa Russell helps with styling, art direction and sourcing props for each setup. Each recipe gets a hero still image and a supporting stop motion. So fun to watch these shots come to life. Make sure to follow along @violifeus

New Personal Series "Wawa Run"

This personal series I conceptualized and shot captures the real food and real orders of everyday customers that shop at Wawa. I wanted the food to feel heroic so I incorporated bright colors that play off the brand as well as strong lighting to cast shadows and highlights giving the food dimension, and shooting at a lower angle to make the food feel big. This was so fun to go through each order and compliment the drink choice with food. Being from the Philadelphia area I know what Wawa is all about! Hope you enjoy these fun photos.

B.T.S. Nepresso Photo Shoot

What a fun coffee project. The team at Weber Shandwick, and Nepresso came up with really creative concepts to showcase Hispanic Heritage Month. They chose beautiful Nepresso coffee recipes and were paired with custom illustrations that were added to the coasters we photographed. The props were minimal and really allowed the Nepresso drinks, glassware, and illustrated coasters shine through. These images were shared on Nepresso’s Instagram account during the months of September and October. Each image had a story to tell and was beautifully featured. Really proud of this work my team and I were able to create!

Drink Stylist: Takako Kuniyuki https://tkuniyuki.com/

Prop Stylist: Maya Rossi http://www.mayarossi.com/

Studio: Space28 https://www.space28.com/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Gorton's Seafood photo shoot (Pre-Covid)

Back in the studio with our favorite client Gorton’s Seafood! Hook Line and Savor family of fish is doing so well they have extended it and we were shooting their newest flavor; Everything! Just like the bagel, that was so tasty! It had a great crust and Helen the food stylist came up with perfect herbs and flavor Q’s that went along well. In addition to shooting that we got to shoot a new packaging shot for their Pub Style Cod. This was beautiful with the rustic wood surface and earthenware plate. The cod was paired with steak fries and a crisp golden beer. That was new for me incorporating a beer into a packaging shot, such a perfect idea! It came together really well. The lighting was a broad and soft approach as if there was window light being used. Beautiful shot to end the day with. Great working with the team!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Create In Place

Excited to join forces with Create In Place, a production option to photo and video shoots while following stay at home orders. Let’s create something great! *Clients* Please inquire for additional info with password protected access. https://www.createinplace.com/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Conceptual Series: Pop Art!

This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.

The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. In The Raw Photo Shoot

What a great time shooting with the In The Raw team! This concept was so fun incorporating identical cakes made slightly different using In The Raw products. Also we had the opportunity to work with talent posing as bakers. BLOC NYC was a great agency to work with and several models to choose from. There was great energy and discussions on set making the shoot a hit! In the end we walked away with a great variety in poses and expressions. Bringing ideas like this to life reminds me why I love what I do. Can’t wait to see this out in the wild.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!