BTS: Don Julio Tequila Photo Shoot

This past photo shoot we were doing some new advertising work for Don Julio; a true tequila brand. Having the client there and explain the true authenticity and story behind the brand was really great. The images we captured were really introducing the use of Don Julio tequila with a very popular Mexican drink; the Paloma. It’s a great mix of the Reposado and grapefruit juice. A very refreshing drink on a hot summer day. What was important to the client was getting across the grapefruit in the drink. We tried grapefruit peels and wedges. My food stylist was able to source really pretty grapefruit that weren’t too overbearing in the shot. I was able to enhance the pinkness in the fruit so it didn’t look like an orange. They really like the authenticity in the environment so we added water, condensation, and loose salt.

Food Stylist: Lisa Homa

Prop Stylist: Deb Donahue

Photo Shoot: Patron Tequila 7anos Limited Edition

This past year I had an awesome opportunity photographing a "top secret" Patron tequila never released before. Cramer-Krasselt the advertising firm in Chicago/New York reached out to me for their client Patron to photograph the unique tequila and specialty bottle along with some other Patron products to be released this year.

Finally the day has come where it's now available along with the photographs I've taken for the brand. The iconic Patron images are something I always loved and to photograph them myself was something I could not ask for more. The creatives were amazing to work with and created the amazing shots. You can read more about it online and see it at Patron's website. I'll be posting some of my favorite final shots to my site soon!

http://www.lamag.com/liquidlablog/patron-scratches-seven-year-itch-oldest-tequila-ever-made/

http://www.patrontequila.com/7anos