B.T.S. Ghiradelli Chocolates (Safe Set)

What a fun shoot to wrap the summer with. It was great to work virtually with the creative team at Ghiradelli Chocolates in California on some new packaging work promoting smores with their chocolates. You can’t beat that! A caramel filled Ghiradelli chocolate lightly melted with toasted marshmallow between two graham crackers, yummy! We worked on different concepts for that over 2 days as well as capturing some additional chocolate experimental shots across their portfolio. It was great to have the creative freedom and work with chocolate stylist Liz Duffy. Can’t wait to see the final concepts out.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Happy New Year! 2018 In Review...

Happy New Year! 2018 was a great year filled with growth, challenges, and successes. Working as a commercial photographer has evolved over the last few years and will only evolve more aggressively with technology’s peak in the industry. It’s great to revisit past projects, and lost bids because you can see how the work has improved, what other skill sets have been gained, and others that may need work. This business is about constantly growing so any opportunity to improve a skill is a positive thing. Also traits fine tuned should be looked over and maintained.

Similar to my past blog series “Diary of A Commercial Photographer” I’m reiterating the same thoughts and ideas that go through my head from the beginning of my career to now. The wheels are always turning, sketches for the next project are always happening, and always making sure I’m relating to my audience. It’s important to build those relationships, and today those relationships are friendships. Whether I’m working with a art director, graphic designer, or stylist we come together to problem solve and make amazing art!

That is always my goal in my career and I can’t wait to see you in 2019