B.T.S. PRE Brands Photo Shoot
Another fun time with PRE Brads! It’s great to see how the creative grows with them every shoot. The ideas just get bigger and better.
This past shoot we created bold, colorful environments that mimicked the summer outdoors, game night, date night, and others! Incorporating the brand colors then matching the tones with props and wardrobe. Talent was really important because we were able to show faces and their expressions. Each scene had actions played out, so we were able to capture fun stop motion pieces as well as stand alone stills. This made for a wide range of captures for their library and various places the imagery was going to be used. So many combinations of great shots and expressions, it was hard to share just a few!
Thanks to the amazing crew!!
Izze Copeland, Conner Wall, Katie Van Dyke, Elaine Miller, Gadi Solis, Jack Goodwin, Thomas Schroeder, Cindy Melin, Nina Albazi, Karen Brody, Geoff Binn-Calvey, Dom Propizio, Reya Quezada, Franki Dupont-Madinier, Emily Alexander, The Rock Agency, Stewart Talent, Parchment Studio, Carolyn Somlo
B.T.S. Photo Shoot: Love For Pizza
When creatives get together! Pizza was on the mind, and no better team to call upon than Janine Kalesis, and Penelope Bouklas to bring it to life. We brainstormed indulgent pizza slices and created unique environments around each concept. Incorporating talent was important to tell the story of each slice. We have Molly and Licha from Vie Agency who brought their A game! Dominique Noelle did an awesome job on hair and makeup and their looks worked well with each setup. Experimenting in the studio with lighting and cameras is part of the fun. We were able to get funky wider shots that created completely different vibes. It was one way to stretch the scenes and make them more versatile, things clients are always looking for. Love this series, and there were too many to post here!
Thank You Crew!!!
Studio: Simple Studio
Food Stylist: Janine Kalesis
Prop Stylist: Penelope Bouklas
Hair and Makeup: Dominique Noelle
Talents: Vie Agency - Molly Brodowski and Licha Gonzalez
BTS Photos and Photo Assist: Jarrett Murphy
Photo Shoot Recap Junkless Foods!
Junkless Foods is such a cool brand to work with. They have a variety of tasty granola bars we’ve been able to photograph, and most recently their new Protein Bars! So yummy! Other than helping them with their packaging photography we’ve captured some fun lifestyle shots for them to showcase their products and packaging in other fun ways. Check them out at your local supermarket.
Thanks To The Crew!
Studio: Space28
Assist: Zach Felts and Daniel Cochran
PA: Autumn Baxter
Food Stylist: Hadley Sui
Producer: Carolyn Somlo
Retoucher: DayMoon Studios
Models: Wilhelmina
B.T.S. Premier Protein Re Brand!
Earlier this year we had a jam packed, fun week of shooting for Premier Protein creating new and colorful images across their portfolio of flavor offerings. We worked with amazing creatives, talent, and crew to get the job done. There were multiple sets going all week each dialed in with unique lighting, props, and models. Our robust styling team was able to work seamlessly with the schedule for the week with plenty of time for planning ahead of our shoot. Having the best crew ever kept the shoot humming along without any issues. Having time after shoot days to go out for food and drinks with great clients made the experience even better. I love the final shots and how creative each one came out.
Just a few fun B.T.S. shots from our amazing shoot with awesome clients and crew!!
Here’s a few tears from the work out there LIVE!
Atkins Packaging -Splash Work!
Fun week in the studio creating stunning photography for new packaging with Atkins! Great team to get the job done!
Food Stylist: TakakoKuniyuki https://www.tkuniyuki.com/
Digital Tech: Zach Felts https://www.zachfelts.com/
Assistant: Regina Tamburro https://reginatamburro.com/
Splash/Rigging: Nathan Destro of Performing Rigs https://performingrigs.com/pages/about
Retouching: Daymoon Studios https://www.daymoon-studios.com/
Studio: Space 28 https://www.space28.com/
Rep: Carolyn Somlo Talent http://www.somlotalent.com/
Lurzer's Archive 200 Best Photographers Edition 12
This was exciting news to receive that I was one of the chosen photographers to be in Lurzer’s Archive’s next edition for 200 best photographers! I love the diner series I shot with food stylist Janine Kalesis and prop stylist Penelope Bouklas, and I’m glad they chose those images for print!
For over 40 years Lürzer’s Archive has been curating the very best in commercial creativity. Beginning as an archive of the best in print and video campaigns, we now encompass the ever growing gamut of creative commercial output.
B.T.S. - PRE Meats Beef Done Differently
Another fun creative collaboration with our client PRE on a new advertisement for their brand. It was a great continuation of using color and talent showing the various meats and how they can be served. We got to create colorful environments and explore playing with the product. Each setup incorporated a bold color and we were able to pair it with a recipe. This is a product you want to cook at your next summer get together! I love how the final piece came together, and all the amazing stills we captured from each setup. Teamwork makes the dreamwork!!
Carolyn Somlo - Producer/REP
Gadi Solis - DP
Collin Breimeier - DIT
Thomas Schroeder - Gaffer
Emmanuel Terrell - Grip
Mary Valentin - Food Stylist
Dominic Cordilla - Prop Stylist
Izzie Copeland - PA
Shot At North Logan
B.T.S. - The Not Company Shoot
NotCo What a fun brand to work with! It was so exciting when they reached out to work together on shooting new photography and video for their NOT chicken patties and their brand new NOT MILK product line. The vibrant colors in the brand were used in the background as well as table settings. We had a variety of set options for the recipes we shot. Tiffany Schleigh food stylist created indulgent dishes for us to capture. There were a variety of recipes that used plant based cheese, yummy sauces, and layers of goodness. When I tried their chicken patties and nuggets I coulnd’t belive it wasn’t actual chicken! They were so good!!
Along with the creative team we were able to work with the super talented kid model Miles @milesandre_14 He had fun expressions and excitement with each dish as well as the NOT MILK Chocolate Milk and regular Milk products. So much fun tossing things in the air.
We got to work with one of my favorite studios, Space28. We were able to shoot table top imagery as well as use their kitchen to shoot other dishes and Milk drinks.
Can’t wait to see all the shots out in the wild. You can find their products at a variety of stores like Whole Foods, and Giant Food Stores.
Stills - Beyond Meat Commercial Shoot
This was a really fun shoot in Los Angeles at the end of the summer. I got to work with the best, Chuck Studios from Amsterdam and my favorite Table Top Director Olaf van Gerwen. Food really does get famous here. It was a real treat to be with a fun, creative team. Olaf was capturing the beautiful video work with food stylist Joseph Celis. After the scenes were wrapped I came onto set to work with the stylist, and models to capture various stills of the Beyond Meat Product and the recipe that went with it. It was great to capture the natural moments and real expressions of the talent. Of course we highlighted the food and showed how appetizing it was! It was a really great product to work with. The Beyond Team was there for the shoot and loved everything we were able to capture for them. It was a busy 2 days at the various spots on location. We captured a back to school scene, friends at their apartment, and a outdoor BBQ scene. It really takes a village to get these projects off the ground. I’m so glad I was able to be apart of it! You can see the work out now.
Go buy Beyond Meat, it is soo good!!
Personal Series: Leftovers
This concept has been on my mind forever! A kitchen staple that is so versatile it was the perfect vessel to capture food. I came up with common uses we use aluminum foil that leave residues, grease, colors, and burn marks. In a normal situation we would crumple this up and throw it away. I wanted to capture the beauty in essentially this piece of food trash before it made it’s way to the can. A fun part of this project was how easy it was to manipulate the foil and it hold it’s shape created. There had to be a feeling of movement as if it was actually dancing in mid air. The lighting and rigging on set was really important to me for this project to get the idea across. I used muted backgrounds and surfaces so the colors of the food really stood out.
What else do you use foil for??
Fine Art Food Friday
This was a fun creative exercise exploring simple foods and viewing them through fresh eyes. Working with my medium format system allows me to explore products under a close view without obstructing the quality of the image output. The color spectrum I was able to produce with these images made for a magical photograph! The play with light and shadow, and shallow depth of field turned the food into abstract objects allowing you to immerse yourself into the photo.
Understanding this really helps with creating packaging photography for my clients which is one of my Favorite things to shoot! I love those super tiny details and how the light is shaping the product.
Happy Holidays: Reflecting on 2021
Happy Holidays! Blessed to have another amazing year of work and to have started getting back to in-person meetings, and shoots. 2020 was a real blur and 2021 still had its ups and downs. I’m thankful for all the crew and clients that worked with me this past year. Couldn’t of done it without you!
As a photographer it’s rare you get to meet other photographers in the field and for me that would happen at industry events like holiday parties or portfolio reviews. I was so happy when BLVD Artists brought back in person reviews. It was great to see fellow photographers and agency folks an arms reach away. Human connection is so important and necessary in personal growth.
Creating personal work is always on my list and it was another successful year collaborating with super talented stylist shooting really cool work.
To finish out my year into 2022 I’m very excited to be shooting my first international job with a very well known pizza brand. Can’t wait to share the news when I return!
Happy Holidays
Sincerely,
Felicia
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Perretti Photography LLC Now On Workbook!
Excited to share I’am now apart of Workbook! It is the place to get your work seen by top agencies in the industry! I’m excited to share some of my latest work and projects here. The involvement of Workbook’s staff making sure I showcase the best work and projects shows how dedicated they are to their artist. I hope you will take some time to check it out. Let’s work together!
https://www.workbook.com/portfolios/perretti_photography
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Ghiradelli Chocolates (Safe Set)
What a fun shoot to wrap the summer with. It was great to work virtually with the creative team at Ghiradelli Chocolates in California on some new packaging work promoting smores with their chocolates. You can’t beat that! A caramel filled Ghiradelli chocolate lightly melted with toasted marshmallow between two graham crackers, yummy! We worked on different concepts for that over 2 days as well as capturing some additional chocolate experimental shots across their portfolio. It was great to have the creative freedom and work with chocolate stylist Liz Duffy. Can’t wait to see the final concepts out.
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Featured Photographer on the DT Blog
Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE
“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Photo Shoot for Victoria Beer
Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Gorton's Seafood photo shoot (Pre-Covid)
Back in the studio with our favorite client Gorton’s Seafood! Hook Line and Savor family of fish is doing so well they have extended it and we were shooting their newest flavor; Everything! Just like the bagel, that was so tasty! It had a great crust and Helen the food stylist came up with perfect herbs and flavor Q’s that went along well. In addition to shooting that we got to shoot a new packaging shot for their Pub Style Cod. This was beautiful with the rustic wood surface and earthenware plate. The cod was paired with steak fries and a crisp golden beer. That was new for me incorporating a beer into a packaging shot, such a perfect idea! It came together really well. The lighting was a broad and soft approach as if there was window light being used. Beautiful shot to end the day with. Great working with the team!
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Stills + Motion Shoot for Magma Products (Covid-19 Set)
This shoot was a great way to kick of the summer! Magma Products, the leading industry maker of grills for Marina and Camping enthusiasts. The brand was going for a new and updated look so we were able to create high end imagery bringing together the lifestyle these grills appeal to. It was such a cool and challenging shoot because not only did we bring the tropics to Manhattan we brought a boat to the studio! We had a custom built boat ledge made fitted for these grills as they would attach to a boat in real life. This ledge came out so nice we had it sent to the client in California after the photo shoot. This was one of our first shoots back inside since COVID hit; Everyone that was able to attend the shoot was comfortable in the environment. We had plenty of space to socially distance, masks required, and PPE on hand. Can’t wait to see the final pieces out in the wild!
Food Styling: Lisa Homa
Space: Go Studios
Prop Styling: Deb Donahue
Boat: Set Shop
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
B.T.S. Campbell's Photo Shoot
Growing up there were some brands you just dream of working with. Having the opportunity to work with Campbell’s came true! Lisa Russell brought me on as the photographer for this project. We had the opportunity to work with their snack division on some social content photography. This was so fun putting together stop motion and recipe photos. We got to work with The Snack Factory and Synders Pretzels. The recipes were great for upcoming holidays and the stop motion pieces were a playful way to use the brands. The photography had punchy color and light. Propping was great and helped elevate the brands. The Campbell’s team was very hands on and made the whole production run smoothly. In the end we walked away with great photography for them.
Can’t wait to see the images out!
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Zoom Communications: Food Backgrounds For Your Meeting!
What a crazy moment we are living through of moving virtually only and social distancing. The process doesn’t have to be ugly, but an opportunity to be creative! I’ve used Zoom myself and was excited to learn I could change my background. This little tip puts a smile on my face and brings some personality to the online meeting that can only be felt in person. I express myself creatively through photography and I feel others should be able to do the same.
I’ve pulled just a few of my favorite foodie images together that you might enjoy for your next Zoom meeting. Just let me know and I can send it over! Bell Well!! -Felicia
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
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