Atkins Packaging -Splash Work!

Fun week in the studio creating stunning photography for new packaging with Atkins! Great team to get the job done!

Food Stylist: TakakoKuniyuki  https://www.tkuniyuki.com/

Digital Tech: Zach Felts https://www.zachfelts.com/

Assistant: Regina Tamburro https://reginatamburro.com/

Splash/Rigging: Nathan Destro of Performing Rigs https://performingrigs.com/pages/about

Retouching: Daymoon Studios https://www.daymoon-studios.com/

Studio: Space 28 https://www.space28.com/

Rep: Carolyn Somlo Talent http://www.somlotalent.com/

AI-AP American Photography 41 Chosen Winner!

It was such a nice surprise to get an email from AI-AP that I was a Chosen Winner in this years contest! It’s such a great contest to enter with the various judges, and fun party at the end of the year to help celebrate the artists! There’s so many amazing shots by so many talented photographers it’s great to be among them.

The chosen shot was a fun favorite from my personal series Diner Food shot and styled with Janine Kalesis and Penelope Bouklas. Our minds together create some stunning work! The whole series from this which is on my website/blog is great to look at as a whole. This particular shot of the cherry pie is so graphic and certainly was a sketched out idea from the shoot.

B.T.S. Photo Shoot: Dr. Praeger's New Look!

My favorite type of shoot! I love when I get the opportunity to capture new packaging design for food brands. Seeing my work in the supermarket or other places of purchase never gets old. The food photography is right there where the consumer is to help them recognize a brand they love and trust. Being apart of that process is so fun for me! Working closely with the design team and Dr. Praeger’s over a week we were able to capture the appetite appeal of their variety of healthy and tasty options for adults and their kid consumers! I loved the crunchy cauliflower burger. Make sure to check these out at your local supermarket.

Rep: Carolyn Somlo Talent

Food Stylist: Taka Kuniyuki

Studio: Space28

Assistants: Regina Tamburro, Lara De La Torre, Zach Felts

Test Shoot With Janine Kalesis and Penelope Bouklas

2024 started off with a bang! I collaborated with food stylist Janine Kalesis and prop stylist Penelope Bouklas to create these vibrant scenes incorporating cannabis and some indulgent food. Each environment had a color scheme which was complimented with accent props sourced by Penelope. Each food component was styled and created by Janine. This was a super team!! We were able to work around the scenes and capture all sorts of variations, crops, and angles. Can’t wait till the next one.

Check Instagram for more shots from the shoot!

@perrettiphoto

@foodstylistnewyorkcity

@penelope_props

Photo Shoot with Unilever + Meijer Stores

Excited to share a recent shoot with Arc Worldwide, Unilever and Meijer Stores collaboration. Ice cream 7 days a week is fine by me! We created 7 tasty and vibrant shots of ice cream and their recipes you could make every day of the week. A really fun play on words and even better treats! Couldn’t of been possible without the amazing support of AgencyMJ, Rocket To The Moon and the entire crew:

Food Stylist: Charlotte Omnes

Prop Stylist: Maya Rossi

Studio: Space28

Assistants: Regina Tamburro, Desmond Reich

B.T.S. - The Not Company Shoot

NotCo What a fun brand to work with! It was so exciting when they reached out to work together on shooting new photography and video for their NOT chicken patties and their brand new NOT MILK product line. The vibrant colors in the brand were used in the background as well as table settings. We had a variety of set options for the recipes we shot. Tiffany Schleigh food stylist created indulgent dishes for us to capture. There were a variety of recipes that used plant based cheese, yummy sauces, and layers of goodness. When I tried their chicken patties and nuggets I coulnd’t belive it wasn’t actual chicken! They were so good!!

Along with the creative team we were able to work with the super talented kid model Miles @milesandre_14 He had fun expressions and excitement with each dish as well as the NOT MILK Chocolate Milk and regular Milk products. So much fun tossing things in the air.

We got to work with one of my favorite studios, Space28. We were able to shoot table top imagery as well as use their kitchen to shoot other dishes and Milk drinks.

Can’t wait to see all the shots out in the wild. You can find their products at a variety of stores like Whole Foods, and Giant Food Stores.

Stills - Beyond Meat Commercial Shoot

This was a really fun shoot in Los Angeles at the end of the summer. I got to work with the best, Chuck Studios from Amsterdam and my favorite Table Top Director Olaf van Gerwen. Food really does get famous here. It was a real treat to be with a fun, creative team. Olaf was capturing the beautiful video work with food stylist Joseph Celis. After the scenes were wrapped I came onto set to work with the stylist, and models to capture various stills of the Beyond Meat Product and the recipe that went with it. It was great to capture the natural moments and real expressions of the talent. Of course we highlighted the food and showed how appetizing it was! It was a really great product to work with. The Beyond Team was there for the shoot and loved everything we were able to capture for them. It was a busy 2 days at the various spots on location. We captured a back to school scene, friends at their apartment, and a outdoor BBQ scene. It really takes a village to get these projects off the ground. I’m so glad I was able to be apart of it! You can see the work out now.

Go buy Beyond Meat, it is soo good!!

B.T.S. Ghiradelli Chocolates (Safe Set)

What a fun shoot to wrap the summer with. It was great to work virtually with the creative team at Ghiradelli Chocolates in California on some new packaging work promoting smores with their chocolates. You can’t beat that! A caramel filled Ghiradelli chocolate lightly melted with toasted marshmallow between two graham crackers, yummy! We worked on different concepts for that over 2 days as well as capturing some additional chocolate experimental shots across their portfolio. It was great to have the creative freedom and work with chocolate stylist Liz Duffy. Can’t wait to see the final concepts out.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot Buona Vita (Safe Set Covid-19)

It was so fun to work with Buona Vita again, this time updating their photography for their meatball cookbook and other collateral! With the new photography they are relaunching a new website and logo. The creative look for these shots was clean, modern, and appetizing. We really wanted to highlight the great quality in the meatballs. Also showcasing all the amazing ways you can use their product. The meatball is so much more than just a topping for your pasta. Can’t wait to see these shots up on their new site. Make sure you check out their products at your local supermarket.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Rocket To The Moon News!...

Excited to be featured on Rocket To The Moon’s site for artists we love! 2020 has been an interesting year with its highs and lows. Connecting with him and the worldwide production team he has was certainly a big plus to end the year! Looking forward to 2021 and the opportunities to work together on some great Food and Beverage projects. Check out the amazing talent they’ve also worked with here: https://www.rockettothemoon.net/

PORTFOLIO: https://www.rockettothemoon.net/felicia-perretti

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Stills + Motion Shoot for Magma Products (Covid-19 Set)

This shoot was a great way to kick of the summer! Magma Products, the leading industry maker of grills for Marina and Camping enthusiasts. The brand was going for a new and updated look so we were able to create high end imagery bringing together the lifestyle these grills appeal to. It was such a cool and challenging shoot because not only did we bring the tropics to Manhattan we brought a boat to the studio! We had a custom built boat ledge made fitted for these grills as they would attach to a boat in real life. This ledge came out so nice we had it sent to the client in California after the photo shoot. This was one of our first shoots back inside since COVID hit; Everyone that was able to attend the shoot was comfortable in the environment. We had plenty of space to socially distance, masks required, and PPE on hand. Can’t wait to see the final pieces out in the wild!

Food Styling: Lisa Homa

Space: Go Studios

Prop Styling: Deb Donahue

Boat: Set Shop

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

2020 Food Reel!

Kicking off 2020 in big ways! Excited to share this new year with a new food reel highlighting everything delicious about food. It was great to work with Micah Morton, food stylist extraordinaire on this work. We shot at Go Studios and worked with Adorama renting the necessary gear to make the vision come to life. I put together several storyboards and with myself, DP Desmond Reich, and gaffer Crystal Rodriguez we had 2 days in studio capturing the fun actions. In the end Vince Perretti editor, put the cherry on the top with coloring and sound design! Great work team!

Some sketches below of the storyboards

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Conceptual Series: Pop Art!

This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.

The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot Fine Cooking Magazine

Connecticut is a beautiful state and I’m so lucky to work with my client Fine Cooking Magazine there! That is also the home of Taunton Press where beautiful food stories are published. The team I get to work with is very passionate about food and cooking which makes the photo shoots all the better. I don’t always get to see my work in print so these projects have been really special to me. Also it’s great to work with the talented food stylists Nicole Twohy and Heather Meldrom! Pick up the latest copy of Fine Cooking today!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Ways To Keep Your Photography Business Organized

It was great to be featured on Shutterstock’s lastest post about running a photography business. “It’s time to take your freelance opportunities to the next level. Check out tips from thirteen industry pros on how they run a successful photography business.”…

https://www.shutterstock.com/blog/keep-photography-business-organized

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

On The Blog With Shutterstock- March New Content!

Shutterstock, “Each month we bring you the top inspirational images in Shutterstock’s collection. Explore new content and beautiful photographs in our March roundup.”

https://www.shutterstock.com/blog/march-fresh-new-content-love

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Photo Shoot B.T.S.: Gorton's Seafood Grilled Fillets

What a fun week working with Gorton’s Seafood again and food stylist Helen Jones. We got to photograph some of Gorton’s signature fish products with new photography and updated design. Overall the imagery was beautiful, fresh, and natural feeling. A great product you can enjoy for dinner or even lunch. Can’t wait to see the final shots in stores! Check out our B.T.S. from the shoot.

B.T.S. Photo Shoot Recap: Hook Line and Savor

    What a fun project to see grow from beginning to when it hit shelves! When I get to work with new clients on packaging it’s really my favorite thing to do! You get to shoot the product and immediately see it in the design layout through tethering the camera and see the project come to life. It’s really great when the product is of high quality and taste; which of course this was! It’s a new product line Gorton’s was working on. Delicious allergy-friendly recipes and quality of fish. It’s a step away from their traditional cut and styled fish you may be custom to seeing in stores. This had a more authentic approach in the styling and props. We got to use bright light that created more shadow and depth, the packaging was overhead, and the fish fillets we used were broken open showing the meaty fish flakes inside. Yum! The three types of fish were beer battered cod, black bean crusted haddock (personal favorite), and a citrus ginger salmon. They all had a crust to them and side sauce used to drizzle over top. Make sure to find this in the freezer section next time your shopping. Check out the B.T.S. from the shoot!

See their website too! http://www.hooklineandsavor.com

Make sure to read their story! http://www.hooklineandsavor.com/about.html

Photo Shoot BTS: Conagra Packaging Redesign Part 2

Part 2! We had some more to do, which included these really cool stuffed products that had meat and cheese. Great for heating up on the go. Packaging work is some of my favorite work to do because there’s so much attention to the little details, and it can make or break a design. My team and Conagra’s agency out of Canada photographed the re-design of Odom Tennessee Pride’s breakfast and sandwich offerings sold in the frozen food section. The re-design was modern with a white wash wood surface and up to date propping and lighting to bring the food to life! It was a big project shot in 2 parts but we got through it. Excited to share what we put together so keep a look out for the items at your local supermarket.

You can see some of the final designs here: http://www.perrettiphotography.com/commissioned/

Photo Shoot BTS: Conagra Packaging Redesign Part 1

What a amazing project this was to work on with Conagra. Packaging work is some of my favorite work to do because there’s so much attention to the little details, and it can make or break a design. My team and Conagra’s agency out of Canada photographed the re-design of Odom Tennessee Pride’s breakfast and sandwich offerings sold in the frozen food section. The re-design was modern with a white wash wood surface and up to date propping and lighting to bring the food to life! It was a big project shot in 2 parts but we got through it. Excited to share what we put together so keep a look out for the items at your local supermarket.

You can see some of the final designs here: http://www.perrettiphotography.com/commissioned/