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B.T.S. Clemens Food Group Campaign Photo Shoot

It was great to get a call from the Chicago office of The Food Group. It’s been a dream to work with these guys because we all share a true passion for food! We worked together on a B2B campaign for The Clemens Food Group showcasing a wide range of their quality pork products. The shoot consisted of 2 concepts over 2 days. The first day was to capture this large overhead scene of their raw pork products styled beautifully. Food stylist Nicole Twohy was perfect for the job. Her and her team in the kitchen brought out the prepped pieces while Kristine Trevino the prop stylist helped place them on the set. We had a layout to follow which was key to reference during the shoot.

The next day was fun; we got to create beautiful cooked pork recipes each plated uniquely for a table scene overhead as if you were dining at a restaurant. We had a hand model from Bella agency serving a platter into the top of the frame featuring juicy ribs, yum! Each recipe was carefully tested and chosen prior to the shoot so we knew which plating would work best and the colors all complimented each other. In the end we walked away with some great photos, couldn’t of done it without the team. Can’t wait to see these shots in the wild!

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Something New! The Pictured Kitchen

This idea between myself and fiance Joe has been tossed around for awhile; In what capacity can we work together? We are both commercial photographers specializing in different fields people automatically would assume, "You guys should combine forces and work together!" That is not something we wanted to do. I run my business and have my clients and so does Joe. Ignoring the fact though that we are together and in the same business wasn't going to work forever. We have been able to meet on this idea of working on a blog together! We both have passions for food, drink, and travel and both of us touch on this personally and professionally so it seemed to be a good platform to get started!

After a long couple days of brainstorming we were able to come up with the very creative and catchy blog The Pictured Kitchen

This has been live for about a week and we have a supporting Instagram handle @thepicturedkitchen which we are excited to populate with our personal journeys, recipes, drink tips and tricks! If you have anything you would like to contribute or comment on we would love to hear from you.

info@thepicturedkitchen.com

 

Happy Easter Weekend Recipe: Deviled Eggs

Happy Easter Weekend! It is very early this year, I almost forgot about it :) A favorite snack of mine which you can have year round but certainly pops up at the Easter table is deviled eggs. A classic recipe with variations you can choose to do. For me I may use a little white or red onion in the yolk mix. You can certainly jazz is up with sprigs of dill and even bacon bits to the recipe!

Here’s my recipe adopted from Food Network: http://www.foodnetwork.com/recipes/classic-deviled-eggs-recipe.html

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Recipe: Homemade Pasta

In my experience I think homemade pasta does not get the attention it deserves. I feel people are intimated by the thought of making it yourself. It’s really a simple recipe with only a couple ingredients needed!

Making a well with the flour and adding the eggs was a hard thing to accomplish; I know I didn’t get it on the first try. I’ve found if your scared of making a egg mess all over your kitchen put it together in a bowl! In the end you will get the same product. Also you want extra flour on standby to flour your surface when kneading the dough.

There’s a great recipe at Food Network with directions and the amount needed for each ingredient: http://www.foodnetwork.com/recipes/mario-batali/fresh-pasta-recipe.html


Personal Project: The Orchard

Personal projects are always something I enjoy working on. It requires a vision and time! Some photographers have personal projects that span a year, while others maybe over the course of a week. I can’t say there’s a right or wrong answer here. It has to be what your feeling and how satisfied you are with the images. When I go into personal projects they may last 3-6 months depending on how many final shots I’m looking to create, the time it takes to make them, and the budget I have allotted for travel, food, props, etc.

My last project I worked on was cartoon food which I really had a great time shooting. Some of my other past personal projects and my professional work have left me in the studio. I was looking for another challenge, and all I could think of was doing something outside in the elements. Working on location is something I haven’t done in a very long time; probably since college. I found this really great orchard right outside the city that seems to have a lot of potential for photos. I’ve only been there once and I had this rush of excitement being there shooting something new and different for myself! I’m excited to see where this takes me. Here’s just a couple shots from that day.

Photo Shoot New Jersey Monthly: Asbury Festhalle & Biergarten

I recently was hired by NJ Monthly to photograph the new Asbury Festhalle & Biergarten in Asbury Park, New Jersey. The drive was ok, but well worth it when I pulled up to the front of this stoic, beautifully crafted building right on the water. It looked like the exterior was the shell of a old factory and walking in it certainly had the reclaimed look. The interior had floor to ceiling windows, exposed brick and artifacts filling the room. There were rows of communal tables with the backdrop of hand painted murals representing the good old days! This location seated so many people it was not a surprise to walk up a few flights of steps to this huge bar roof deck that had tiered seating. The walls were covered in this beautiful floral and greenery arrangement for aesthetics and energy.

If the building itself wasn’t impressive enough Chef James Avery had such a passion and experience for German fare it was a match made in heaven. I quite possibly tried and photographed everything on their menu. There were some specifics for me to cover like the bavarian pretzels, beers, potato pancakes, but also their oysters “Braten”. These oysters were served hot on a bed of salt baked with pretzel crumbs and herbs. The flavors were unreal! Another favorite of mine from the menu was the Blumenkohl; fried cauliflower.

 

BTS Photo of Felicia working!

BTS Photo of Felicia working!

Photographer's gotta eat too!

Photographer's gotta eat too!

Memorial Day Weekend Recovery!

What a crazy, jam packed, long, restful weekend I had! We started by seeing the new movie Mad Max which I highly recommend. Also ordering the pretzel bites with cheese (that took me way back). I continued the weekend by cooking with Joe making a huge tray of lasagna for a really fun personal project I’ve been working on. I can’t say anything yet because I’m still working through it and don’t want to spoil any of the fun! Among the BBQ’in, drinking frenzy I managed to make some of my favorite eggplant.

It’s good because it’s so darn easy. For me eggplant is healthy candy. I could eat it all day anyway. If there’s one way though I would cook it for the rest of my life it would be pan seared with breadcrumbs. Just slice the eggplant about 1/2in thick or thinner and let rest on some paper towels for 20min. While the eggplant is resting scramble 1-2 eggs in a bowl and pour italian breadcrumbs in another bowl. Heat a all clad skillet with vegetable oil until it’s hot! Take a fork a dip the slice of eggplant in the egg than into the breadcrumbs till both sides are covered. TIP: You can add an extra step and do flour between the bread crumbs to add extra flavor and crunch. Repeat the step until you fit enough eggplant flat in the pan and cook each side until browned. Remove the slices from the pan and drain on a brown bag. Once they have cooled and the extra oil has seeped out enjoy a crunchy slice of goodness :)

Cinco De Mayo!

Cinco De Mayo (5th of May) commemorates the Mexican army’s 1862 victory over France during the Franco-Mexican war. As Americans know it today it has evolved into the celebration of Mexico’s culture including parades, street festivals, and traditional Mexican foods.

Recipe: Leftover Pumpkin Puree

The holidays are coming up and I thought I should share this easy, tasty recipe that will help you use leftover pumpkin puree from your soup and pie recipes you've made for the family.

Ingredients:

-1 cup pumpkin puree

-3 cups rolled oats

-3 tbs brown sugar (dark or light)

-1 tbs cinnamon

-1 tbs pumpkin pie spice

-1 egg white

-1/3 cup honey or maple syrup

-1 tsp vanilla

-Any additional nuts or dried berries can be added, I had almonds on hand so I used them.

Directions:
Preheat oven to 325 degrees
-Mix 3 cups rolled oats and 1 cup almonds with 3 tbs brown sugar, 1 tbs cinnamon, and 1 tbs pumpkin pie spice and set aside.
-Separately mix one egg white with 1 cup pumpkin puree, 1/3 cup honey, and 1 tsp of vanilla.
-Combine dry ingredients and pumpkin mixture; mix till coated.
-Spread on baking pan and bake for 45-50 minutes mixing between every 15min. Let rest for 20min then serve.

Q&A Food Stylist: Heidi Robb

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HEIDI ROBB

www.heidirobb.com

@heidi_robb

1. How did you get into styling?

Chef Michael Symon is somewhat responsible! While working as recipe tester on his first cookbook, “Live to Cook”, he asked if I would assist the New York stylist traveling with the (now defunct) “Dear Food Network” that was taping some holiday segments out of his home. I worked with stylist Greg Lofts (now senior styling editor at Martha Stewart Living), which was love at first assist. From that moment, I knew styling would be the natural segue for my set of skills.


2. What could you consider your first break through job?

Greg hired me on his crew for the Martha Stewart/Hallmark production, "Mad Hungry” with Lucinda Scala Quinn. Everyone involved was the cream of the crop, which made for rapid initiation. The job was intensely challenging as a newcomer, yet so incredibly rewarding.  One show led to another, and opportunities presented themselves. Show styling is vastly different than still work. I’m deeply grateful for the cross training.


3. Do you tend to work more on still shoots or T.V. shoots?

The brunt of my current work is still with a smattering of video.


4. Have you traveled for your work? If so where’s the farthest you have been?

I travel often for work - guessing 50-50 Cleveland/travel. A repeat Nashville gig logs the most air miles.


5. Any clients you aspire to work for?

Any editorial world travel opportunity would be a dream come true, as would a beautiful cookware client such as Le Creuset or Staub. I have an abiding fondness for braising and pots.


6. Where do you get your inspiration?

Travel is the obvious answer, both for my recipe development and styling work. Creative collaborations with my talented colleagues! For visual print imagery, I frequently look to the UK and Aussie food photographers and stylists. They possess that naturally disheveled-yet-elegant aesthetic I adore and literally drool over.


7. Do you ever do propping for shoots or do you solely style the food?

Yes, I sometimes contribute or collaborate with propping. Dishware, glassware, cutlery, flowers - I’m good. There are a million other things I’d rather mess with than table linens.


8. What is the hardest food or drink you had to style?

Recently, I needed to style one of those “perfect" commercial sandwiches that was not intrinsically tricky, but the client had sent only ten hoagie-style buns to work with. Seven of the tops were damaged beyond redemption in transit while the remaining three were dry and dying. It took a good and meticulous portion of the day to achieve the hero's desired panini-pressing combined with the über-specific set of grill marks. Three was the charm with an extra three cheers going to Corn Husker’s Lotion. I haven’t used that smelly stuff in forever but you just never know.


9. For aspiring food stylists what would you tell them about getting into the business?

Make sure your culinary chops are well-honed. Most of us have logged years of restaurant, catering and personal chef experience, which not only helps with the actual shopping/cooking/styling, but in anticipating what needs to happen ten steps ahead. Next, get out and start assisting stylists whose work you admire. Cookbooks, magazines and food packaging all serve to keep your eye fresh - don't stop looking and stay inspired!