I love what I do because you never know where your next food project may take you! The Violife brand 100% Vegan is a fun, tasty, and fresh product hitting the shelves in the USA! I’ve been working with the T&C team creating colorful social assets featuring their products used in recipes. Each month we have been shooting different recipes that may correlate with an upcoming FOOD holiday or special event. The recipes are tested and concepts are sketched out for each recipe. Lisa Russell helps with styling, art direction and sourcing props for each setup. Each recipe gets a hero still image and a supporting stop motion. So fun to watch these shots come to life. Make sure to follow along @violifeus
holiday
Happy Holidays: Reflecting on 2021
Happy Holidays! Blessed to have another amazing year of work and to have started getting back to in-person meetings, and shoots. 2020 was a real blur and 2021 still had its ups and downs. I’m thankful for all the crew and clients that worked with me this past year. Couldn’t of done it without you!
As a photographer it’s rare you get to meet other photographers in the field and for me that would happen at industry events like holiday parties or portfolio reviews. I was so happy when BLVD Artists brought back in person reviews. It was great to see fellow photographers and agency folks an arms reach away. Human connection is so important and necessary in personal growth.
Creating personal work is always on my list and it was another successful year collaborating with super talented stylist shooting really cool work.
To finish out my year into 2022 I’m very excited to be shooting my first international job with a very well known pizza brand. Can’t wait to share the news when I return!
Happy Holidays
Sincerely,
Felicia
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Photo Shoot Recap: Stevia In The Raw
This was such a fun day and everything went smoothly. I can’t stress enough how important pre production to a photo shoot really is. The more planning, communicating with agency, client, and team the better the day will go. We finished our shoot on time if not a little early! Also it’s really nice when you have two amazing assistants on hand. This shoot for Stevia In The Raw was highlighting their newly designed packaging for print ads across many popular food magazines in addition some very tasty recipes using the product. The hero shot was really cool because we worked with Hinge; a 2D/3D animation studio in Portland that created a really cute gingerbread man character that they placed in my photograph for the final!
For the recipes they were all amazing, but I think my personal favorite was the chocolate espresso pizzelles. The expresso buttercream sandwiched between the two pizzelles was so good! Luckily Lisa my stylist made extras, haha! Lisa did a fantastic job creating the other recipes as well. She made the gingerbread butterscotch trifle cups that created these beautiful layers. The grand finale recipe was the chocolate peppermint truffle tart. She had sourced spearmint leaves fresh from a garden that topped the tart so perfectly. It made it picture perfect! Make sure to keep an eye out for my Stevia In The Raw shots and take a minute to see our B.T.S. video.
Shot at The Up and Up
Photo Shoot: Village Voice Magazine
The holidays are an exciting time with the music, snow, gift shopping, and seasonal cocktails. It was exciting when a friend and photo editor reached out to me for a project for Village Voice! Myself and food stylist Jill Keller got to go around to 6 different bars in New York photographing 6 signature drinks the bar and bartenders worked on. Also it was great to reference if you wanted to try and make it at home for yourself. Each bar was very unique and fun to check out. I think my personal favorite was Miracle On 9th Street pop up bar by Nico de Soto. The bar was decorated like my grandma’s house around the holidays. There were so many nostalgic Christmas decorations. The drinks were served in these cute cups that looked like Santa. It was really exciting because after the story ran Bon Appetit Magazine was also doing coverage of the bar! Nico was doing live demo of making the drinks. I got to work with talented food stylists Jill Keller and we hopped around town going to each bar. It was fun!
Grana Padano photo shoot for Cheese Connoisseur Magazine
Just in time for the holidays, a few quick cheese recipes I shot for Cheese Connoisseur magazine. These were prepared with Grana Padano cheese, which is similar to Parmigiano-Reggiano. It is made in northeastern Italy. The recipes were really a nice selection to showcase how you can use this cheese. We made a simple quesadilla with roasted red peppers, a squash soup, and an apple crostata!
We had to make sure and leave room for titles and recipe text when these run in the magazine.
National Beer Day
Today is the greatest Un-Birthday/Holidays you could experience. We can thank our former president Franklin Roosevelt for this. Today is National Beer Day! 82 years ago Roosevelt declared it legal to sell, and brew beer ending prohibition.
Time has 8 reasons to love beer on beer day: http://time.com/money/3773998/national-beer-day-why-we-love-beer/
Recipe: Leftover Pumpkin Puree
The holidays are coming up and I thought I should share this easy, tasty recipe that will help you use leftover pumpkin puree from your soup and pie recipes you've made for the family.
Ingredients:
-1 cup pumpkin puree
-3 cups rolled oats
-3 tbs brown sugar (dark or light)
-1 tbs cinnamon
-1 tbs pumpkin pie spice
-1 egg white
-1/3 cup honey or maple syrup
-1 tsp vanilla
-Any additional nuts or dried berries can be added, I had almonds on hand so I used them.
Directions:
Preheat oven to 325 degrees
-Mix 3 cups rolled oats and 1 cup almonds with 3 tbs brown sugar, 1 tbs cinnamon, and 1 tbs pumpkin pie spice and set aside.
-Separately mix one egg white with 1 cup pumpkin puree, 1/3 cup honey, and 1 tsp of vanilla.
-Combine dry ingredients and pumpkin mixture; mix till coated.
-Spread on baking pan and bake for 45-50 minutes mixing between every 15min. Let rest for 20min then serve.