New York
Excited to start the new year with big news! I’m now represented by Carolyn Somlo Talent! Looking forward to growing my client reach, projects, and traveling all over! Work is now live at her site http://www.somlotalent.com/ Along with other amazing photographers and directors. Reach out to us for your next project!
B.T.S. with Felicia and Carolyn on set!
This personal series I conceptualized and shot captures the real food and real orders of everyday customers that shop at Wawa. I wanted the food to feel heroic so I incorporated bright colors that play off the brand as well as strong lighting to cast shadows and highlights giving the food dimension, and shooting at a lower angle to make the food feel big. This was so fun to go through each order and compliment the drink choice with food. Being from the Philadelphia area I know what Wawa is all about! Hope you enjoy these fun photos.
Happy Holidays! Blessed to have another amazing year of work and to have started getting back to in-person meetings, and shoots. 2020 was a real blur and 2021 still had its ups and downs. I’m thankful for all the crew and clients that worked with me this past year. Couldn’t of done it without you!
As a photographer it’s rare you get to meet other photographers in the field and for me that would happen at industry events like holiday parties or portfolio reviews. I was so happy when BLVD Artists brought back in person reviews. It was great to see fellow photographers and agency folks an arms reach away. Human connection is so important and necessary in personal growth.
Creating personal work is always on my list and it was another successful year collaborating with super talented stylist shooting really cool work.
To finish out my year into 2022 I’m very excited to be shooting my first international job with a very well known pizza brand. Can’t wait to share the news when I return!
Happy Holidays
Sincerely,
Felicia
What a fun coffee project. The team at Weber Shandwick, and Nepresso came up with really creative concepts to showcase Hispanic Heritage Month. They chose beautiful Nepresso coffee recipes and were paired with custom illustrations that were added to the coasters we photographed. The props were minimal and really allowed the Nepresso drinks, glassware, and illustrated coasters shine through. These images were shared on Nepresso’s Instagram account during the months of September and October. Each image had a story to tell and was beautifully featured. Really proud of this work my team and I were able to create!
Drink Stylist: Takako Kuniyuki https://tkuniyuki.com/
Prop Stylist: Maya Rossi http://www.mayarossi.com/
Studio: Space28 https://www.space28.com/
Excited to share I’am now apart of Workbook! It is the place to get your work seen by top agencies in the industry! I’m excited to share some of my latest work and projects here. The involvement of Workbook’s staff making sure I showcase the best work and projects shows how dedicated they are to their artist. I hope you will take some time to check it out. Let’s work together!
https://www.workbook.com/portfolios/perretti_photography
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
What a fun shoot to wrap the summer with. It was great to work virtually with the creative team at Ghiradelli Chocolates in California on some new packaging work promoting smores with their chocolates. You can’t beat that! A caramel filled Ghiradelli chocolate lightly melted with toasted marshmallow between two graham crackers, yummy! We worked on different concepts for that over 2 days as well as capturing some additional chocolate experimental shots across their portfolio. It was great to have the creative freedom and work with chocolate stylist Liz Duffy. Can’t wait to see the final concepts out.
It was so fun to work with Buona Vita again, this time updating their photography for their meatball cookbook and other collateral! With the new photography they are relaunching a new website and logo. The creative look for these shots was clean, modern, and appetizing. We really wanted to highlight the great quality in the meatballs. Also showcasing all the amazing ways you can use their product. The meatball is so much more than just a topping for your pasta. Can’t wait to see these shots up on their new site. Make sure you check out their products at your local supermarket.
When you voluntarily stop drinking alcohol for a month. After the holidays, and…2020 the drinking can get the best of us and this is a great way to ease into the new year. Take the time to hit the reset button on yourself and mentally connect with one self. :)
I’ve been participating in dry January for 5 years now! I always feel better after the month. It honestly improves my sleeping, overall health, and concentration on every day tasks.
There’s nothing wrong with enjoying a drink or 2 but relaxing after a long day doesn’t always have to be with a glass a wine. Think about this while starting the new year fresh. Also check out some of these great drink alternatives I love.
Aha Seltzer: https://www.drinkaha.com/
Polar Selter: https://polarseltzer.com/
Perrier & Juice Flavored Sparkling Beverage: https://www.perrier.com/us/perrier-juice-drink
Bubly: https://www.bubly.com/#/
Back in the studio with our favorite client Gorton’s Seafood! Hook Line and Savor family of fish is doing so well they have extended it and we were shooting their newest flavor; Everything! Just like the bagel, that was so tasty! It had a great crust and Helen the food stylist came up with perfect herbs and flavor Q’s that went along well. In addition to shooting that we got to shoot a new packaging shot for their Pub Style Cod. This was beautiful with the rustic wood surface and earthenware plate. The cod was paired with steak fries and a crisp golden beer. That was new for me incorporating a beer into a packaging shot, such a perfect idea! It came together really well. The lighting was a broad and soft approach as if there was window light being used. Beautiful shot to end the day with. Great working with the team!
Always look forward to a chocolate shoot! When it’s John and Kira’s I know it’s not going to disappoint. They are a great client to collaborate on ideas and their vision for the brand. Lisa and myself really have creative freedom to elevate their chocolates every time. Always a great shoot! The difference this time was the limiting of people on location because of COVD-19. Following the previous precautions I’ve taken on other projects since the shut down and insight from ASMP, the leading industry photography organization I knew my clients were in good hands as well as my crew.
This shoot was a great way to kick of the summer! Magma Products, the leading industry maker of grills for Marina and Camping enthusiasts. The brand was going for a new and updated look so we were able to create high end imagery bringing together the lifestyle these grills appeal to. It was such a cool and challenging shoot because not only did we bring the tropics to Manhattan we brought a boat to the studio! We had a custom built boat ledge made fitted for these grills as they would attach to a boat in real life. This ledge came out so nice we had it sent to the client in California after the photo shoot. This was one of our first shoots back inside since COVID hit; Everyone that was able to attend the shoot was comfortable in the environment. We had plenty of space to socially distance, masks required, and PPE on hand. Can’t wait to see the final pieces out in the wild!
Food Styling: Lisa Homa
Space: Go Studios
Prop Styling: Deb Donahue
Boat: Set Shop
Growing up there were some brands you just dream of working with. Having the opportunity to work with Campbell’s came true! Lisa Russell brought me on as the photographer for this project. We had the opportunity to work with their snack division on some social content photography. This was so fun putting together stop motion and recipe photos. We got to work with The Snack Factory and Synders Pretzels. The recipes were great for upcoming holidays and the stop motion pieces were a playful way to use the brands. The photography had punchy color and light. Propping was great and helped elevate the brands. The Campbell’s team was very hands on and made the whole production run smoothly. In the end we walked away with great photography for them.
Can’t wait to see the images out!
When I think of bread that reminds me of summer, hands down it is King’s Hawaiian! It was an awesome project to work on that Chuck Studios executive producer Elyse Sara brought me on to. We had 2 days on set with a limited crew because of COVID-19 to capture beautiful kitchen scenes and super tasty recipes using the various King’s Hawaiian products. The kitchen sets were modern, contemporary with warm colors and greens peeking in. Helen Jones styled the recipes perfectly to really elevate the bread and flavor cues! Propping and set dressing was done by the amazing Christina O’Neil. We had all the COVID-19 regulations in place and we all felt safe on set. Also since the client could not be there we were able to setup a private Slack channel and use ZOOM to conference in the team. It was a seamless experience and would do it again. At the end of the day we got some awesome photos. Can’t wait to see them in the wild!
Bondi Beach
How are you doing?
Looking back at my February email to this months, wow, what a stark difference. End of February my husband and I left for a much needed vacation to the beautiful country of Australia. The brushfires were clearing up and the trip as a whole was fantastic. The food, views, and people were great; really a trip of a lifetime!
In those short 3 weeks away, we were leaving Australia on one of the last normally scheduled flights by Quantas to America. We landed in San Francisco to see the news coverage of the travel ban to Europe. The immediate following days everyone’s world turned upside down. Business came to a halt and an illness was creeping among us.
As I write this we are starting to adjust to the new normal. We are creating a virtual routine with friends, family, and co-workers. The same goes for me while running my business. I’ve reached out to several of my clients to see how they are doing and what I can do to help. When the time is right to get to the new normal of working I’m there for support. Like others adjusting and working from home, I have a home photo studio setup and working well. In addition to email, text, and phone, I have ZOOM the virtual platform where you can share screens live and I can mirror my tethered screen so you can see the images come through. If you have food or product that needs to be captured please know I’am here for you. COVID-19 might of removed me from my normal studio, but it certainly didn’t take my creativity.
What a crazy moment we are living through of moving virtually only and social distancing. The process doesn’t have to be ugly, but an opportunity to be creative! I’ve used Zoom myself and was excited to learn I could change my background. This little tip puts a smile on my face and brings some personality to the online meeting that can only be felt in person. I express myself creatively through photography and I feel others should be able to do the same.
I’ve pulled just a few of my favorite foodie images together that you might enjoy for your next Zoom meeting. Just let me know and I can send it over! Bell Well!! -Felicia
Food Photography by Food Photographer Felicia Perretti, New York, Chicago
Food Photography by Food Photographer Felicia Perretti, New York, Philadelphia
Food Photography by Food Photographer Felicia Perretti, New York, Chicago
Food Photography by Food Photographer Felicia Perretti, New York, Chicago
Food Photography by Food Photographer Felicia Perretti, New York, Chicago
Food Photography by Food Photographer Felicia Perretti, New York, Chicago
Food Photography by Food Photographer Felicia Perretti, New York, Chicago
This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.
The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.
Happy Holidays! Ending the year on a sweet note. 2019 was packed with amazing projects, new clients, returning clients, and travel. My dream as a business owner! Thank you again for trusting me with your creative concepts, working as a team to bring the vision to life. I look forward to this with every project and with every new year creates these new opportunities. See you in 2020!!
I will be starting the year off right with a trip to Australia end of February to early March. Any food or sight seeing recommendations please send them my way.
Sincerely,
Felicia
Connecticut is a beautiful state and I’m so lucky to work with my client Fine Cooking Magazine there! That is also the home of Taunton Press where beautiful food stories are published. The team I get to work with is very passionate about food and cooking which makes the photo shoots all the better. I don’t always get to see my work in print so these projects have been really special to me. Also it’s great to work with the talented food stylists Nicole Twohy and Heather Meldrom! Pick up the latest copy of Fine Cooking today!
A favorite and challenging thing to photograph is chocolate. My team and I are always up for the challenge and love the sweet shots we walk away with! John and Kira’s a gourmet chocolate client of mine wanted to create some new imagery for their catalogue and website. The look and feel for this project was to convey moodiness and drama using the chocolate. Telling their story through high end imagery and propping is always our goal. The chocolate itself is always the hero! Working with Lisa Russell and team we were able to capture a beautiful variety of their chocolates over 2 days. We had layouts to reference while we were shooting to make sure they fit within. Having the client and chocolatier on set is always a plus because they get to help bring the photo concepts to life and they know their product best. Of course we taste tested along the way and their chocolate never disappoints.
It was great to have them on set and I can’t wait to see our final shots out.
I recently got to work with CANTEEN on a Honey Nut Cheerios campaign, Director Etienne Proulx on the video side and myself on still photography worked to capture beautiful shots of the products. I was able to shoot beauty shots of their Honey Nut Cheerios in a branded environment. We had a hand model for the 2 days, who allowed for more dynamic shot options. In addition to shooting stills, we came up with really creative stop motion concepts, being playful with the cereal. This was a great job to be apart of, can’t wait to see this out!
Client: Honey Nut Cheerios
Studio: Be Electric http://www.beelectric.tv/
Agency: 72andSunny
Set Build: Swell - Makoto Aoki http://swellnewyork.com/
