still life

Personal Series: Leftovers

This concept has been on my mind forever! A kitchen staple that is so versatile it was the perfect vessel to capture food. I came up with common uses we use aluminum foil that leave residues, grease, colors, and burn marks. In a normal situation we would crumple this up and throw it away. I wanted to capture the beauty in essentially this piece of food trash before it made it’s way to the can. A fun part of this project was how easy it was to manipulate the foil and it hold it’s shape created. There had to be a feeling of movement as if it was actually dancing in mid air. The lighting and rigging on set was really important to me for this project to get the idea across. I used muted backgrounds and surfaces so the colors of the food really stood out.

What else do you use foil for??

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

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“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot for Victoria Beer

Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.

Whatever it is, the way you tell your story online can make all the difference.
Whatever it is, the way you tell your story online can make all the difference.

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Photo Shoot Recap: Stevia In The Raw

    This was such a fun day and everything went smoothly. I can’t stress enough how important pre production to a photo shoot really is. The more planning, communicating with agency, client, and team the better the day will go. We finished our shoot on time if not a little early! Also it’s really nice when you have two amazing assistants on hand. This shoot for Stevia In The Raw was highlighting their newly designed packaging for print ads across many popular food magazines in addition some very tasty recipes using the product. The hero shot was really cool because we worked with Hinge; a 2D/3D animation studio in Portland that created a really cute gingerbread man character that they placed in my photograph for the final!
    For the recipes they were all amazing, but I think my personal favorite was the chocolate espresso pizzelles. The expresso buttercream sandwiched between the two pizzelles was so good! Luckily Lisa my stylist made extras, haha! Lisa did a fantastic job creating the other recipes as well. She made the gingerbread butterscotch trifle cups that created these beautiful layers. The grand finale recipe was the chocolate peppermint truffle tart. She had sourced spearmint leaves fresh from a garden that topped the tart so perfectly. It made it picture perfect! Make sure to keep an eye out for my Stevia In The Raw shots and take a minute to see our B.T.S. video.

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Personal Series: Dollar Store Dining Stop Motion

This is new, this is fun, this is my latest personal project! I wanted to really have fun with this project and challenge myself by going with my gut instinct. In the process of adding motion work into my portfolio I always found the stop motion pieces interesting. Taking a series of still images and sandwiching them together to make a 15-30 second piece was bringing the stills to life!
    Going to the dollar store as a kid there are always the memories of the novelty toy section; you know the really quirky toys you could pull pranks on your friends or siblings with. Maybe these would be stocking stuffers. One really fond memory I have is getting silly putty and squishing it on top of newspaper comics and seeing the print go onto the putty. That was magic to me as a kid. How was I going to bring this back to food but still have fun with it?
    If you have ever gone into the dollar store you should also be aware of the off the wall food brands and item combinations you have come across. For example: Larry The Cable Guy; he has his own food line, some of which is frozen biscuits and gravy. You may have seen Twinkies flavored ice cream. Another one is those widely toxic colored drinks that come in the gallons. There are some weird brands of food out there and you could probably find them at the dollar store.
    The combination of novelty toys and weird branded and flavored foods brought me to my latest project on Dollar Store Dining. The stop motion piece of these really helps capture the life in the novelty toys but gives me the opportunity to take the setup farther and show more humor and relation between the toys and the food. I hope you enjoy; this is about having fun with food!

National Pancake Day- March 8th

It’s National Pancake Day on March 8th! IHOP in the past has had it as today so I'm not sure...

http://www.ihoppancakeday.com/

This form of batter that was fried and considered a flat cake dates back 30,000 years ago. Amelia Simmons’s was the first known American to have a cookbook published which included pancake recipes back in 1796.

My personal favorite style of pancakes are buttermilk pancakes. Please see recipe referenced below from Bon Appetit. Recipe by Jessie Damuck

Ingredients
Servings: Serves 4 (Make About 8 Pancakes)

    1⅓ cups all-purpose flour
    3 tablespoons sugar
    1 teaspoon baking powder
    1 teaspoon baking soda
    1 teaspoon kosher salt
    2 large eggs
    1¼ cups buttermilk
    2 tablespoons unsalted butter, melted
    Vegetable oil (for griddle)
    Pure maple syrup (for serving)

    Whisk flour, sugar, baking powder, baking soda, and salt in a large bowl. Whisk eggs, buttermilk, and butter in a medium bowl; stir into dry ingredients until just combined (some lumps are okay).
    Heat a griddle or large skillet over medium; brush with oil. Working in batches, scoop ⅓-cupfuls of batter onto griddle. Cook pancakes until bottoms are golden brown and bubbles form on top, about 3 minutes. Flip and cook until cooked through and other side of pancakes are golden brown, about 2 minutes longer. Serve pancakes with maple syrup.

 

How I Shot It: Wine Still Life

For this shoot I wanted the wine to feel very sophisticated and moody. How I created this image was I had a main light streaking in from the far left side of set just to hit the background burlap. From there I was able to angle my off camera mirrors and reflective paper in front to spot light individual labels. For the right side of frame I wanted a clean strip of light so I had my large 3x4 softbox just hitting some of the bottles and panning the head toward the back of set for less light to hit it. Working with the mirrors and reflective papers for shoots is always fun and experimental. I have so many different cuts and a handful of colors to work with. It can really add a level of mystery to the light.

2015 In Review

2015 is coming to an end. I continue to grow and learn as a photographer and business owner. There are many things I can say about this past year and where I see myself in the future, however I always like to turn to inspirational quotes by successors I’ve learned from who just say it so much better. Let’s raise a glass and cheers to 2016!

“All our dreams can come true, if we have the courage to pursue them.” — Walt Disney

APA NY Photo Contest Winner

I was so excited to find out I was one of the winners in this years APA NY Photography Contest! I entered the Still Life + Food category with one of my new personal projects I'm working on currently titled "Cartoon Food." I'm re-creating iconic foods from well known cartoons or cartoon movies and photographing them. The winning shot was my recreation of Homer Simpon's pink doughnuts. It incorporated the blue and yellow of his skin and pink doughnuts were in the white box.

I'm still currently shooting some ideas for this project and plan to send out a personal promo along with my new logo!